Content Based Websites Love Web Push: Here’s Why

Are you in the crowd of people who think web push notifications are only successful for ecommerce brands? They get a lot of attention when it comes to this marketing platform, and it makes sense why. There are numerous reasons why web push is great for ecommerce, something we have previously discussed, but this industry is not the only one that can benefit from it.

Content based websites, as their name suggests, are those that do not sell products or services to their audience. Rather, they provide users with content (which may be free or paid for). News websites and blogs are two great examples of content based websites. For these websites, there is an extreme need to provide their users with a lot of value.

An example of a popular content based website, Mashable. Image Credit(s)...

Top Mistakes Marketers Make with Web Push Notifications

The power of the web push notification has become undeniable. Having been around for a few years now, marketers and users alike see the benefits that this platform has. In a crowded sea of emails and social media posts, web push notifications rise to the top as a fresh way to interact with users.

But, sadly, for every great web push campaign that is out there, there are several others that miss the mark. Just like with any marketing venture you take, there are do’s and don’ts that you need to pay attention to. Web push notifications are not a silver bullet; they will not save your marketing strategy just by virtue of being there. A great web push campaign can engage and retarget your audience, but a poor campaign can have the reverse effect.

Part of what make web push notifications so great is how easy they are to create and send. We won’t get into that now, but be sure to read our Begin...

How to Nail Content Distribution

If you focus all of your energy on content creation, you’re likely to be disappointed with your results. Why? Because content creation is only half the battle these days. Yes, it’s incredibly important, but if no one knows your content exists, it doesn’t matter if it’s the best blog post, video, or infographic you’ve ever created.

Instead, you need a plan for distributing your content. There are nearly 3 million blog posts published every day. Now, all of that content is not relevant to you, your brand, or your audience, but it simply puts into perspective just how much content is being created all of the time.

Standing out can be incredibly difficult, and that is why more than ever content distribution is crucial to your brand’s success and visibility on the Internet. Thankfully, there are plenty of pathways these days for distributing content. However, simply choosing all of them and th...

How to Use Web Push Notifications to Compliment Your Email Marketing Strategy

There are a large variety of marketing platforms out there today. Email, web push, in app messaging, social media, and more. It can be difficult for businesses to determine what the right digital marketing strategy should be for their specific brand. The road to success will look different for everyone, but there are some general rules almost everyone can benefit from.

The truth is, most brands will find success from utilizing numerous marketing channels in a cohesive way to provide their audience with useful and engaging information. Sometimes called multi-channel or omni-channel marketing, this form of marketing should provide a seamless user experience across the various platforms. This is what your customers want. A study from Zendesk shows that nearly 90% of customers expect more effort to be put into providing this sea...

The Difference Between Web Push and SMS Marketing

As a digital marketer in 2017, you do not have an easy job. The web is saturated with great content, making visibility difficult even for the best of brands. Figuring out the right way to get your message in front of your audience is much more complicated than it used to be. Web push notifications have largely helped out marketers who feel that their messages are getting lost in a sea of emails and social media posts.

Another marketing tool that is gaining attention these days is SMS marketing, or text message marketing. Everyone is on their cell phone all the time these days, right? Why not just text your audience your messages and promotions? The theory behind this is great, and certainly you may find success from implementing this into your digital marketing strategy.

At first glance, it may seem that web push notifications and SMS marketing is very similar. Both messages send directly to a user and contain a link that directs him or her back to a specified landing ...

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