The Difference Between Email and Web Push Notifications

Web push notifications are still a relatively new concept for people, and because of that a really common question we get here at Aimtell is asking about the difference between web push notifications and email. We get it. Email is an established platform that everyone has experience using. If there are no real differences between web push and email, why take the time to learn a new system?

Here’s the thing- there are plenty of differences between email and web push notifications. And as you’ll see, the differences are what make web push so great. To best explain things, we decided to created this chart to highlight the main differences between email and web push notifications.

  Web Push Notifications Email
Registration One click - user hits ‘allow’ and they are instantly subscribed. No forms required. Longer opt-in process. User has to type in email and often personal info (ie first and last name), receive confirmation email, then click link in email to confirm subscription.
Delivery Instant...

Conversion Tracking, Improved Reporting & Simplified Segmentation Tools

Today marks another great release date, packed with tons of new features and improvements. So, let's dive right in!

New: Conversion Tracking

Starting today users on the Basic and above plans will not only be able to see how many notifications were sent or clicked, but also how many conversions and sales resulted directly from these notifications!

You’ll be able to view these conversions directly from the campaign overview tab as well as the campaign results.

The conversions/sales are automatically tracked for all of our Shopify users, no extra set up needed. In fact, we’ve been monitoring conversions for you automatically for several weeks, so you should be able to log in and see them right away. For campaigns that did not have any conversions or were sent before September, the conversion field will be empty.

Heads up: within the next week or two we will be releasing the ability for users to set their own conversion logic. This will allow you to mark conversions based on any event that y...

Introducing: Zapier Integration

This week is another big one for Aimtell, as we are introducing our new integration with Zapier!

For those who are unaware, Zapier allows you to connect various third-party apps in order to share data between them. With our new integration, you can now link your apps with Aimtell in order to schedule push notifications that incorporate data from those connected apps. Pretty cool, right?

Zapier currently integrates with hundreds apps, and more are being added all the time. This integration saves you countless hours by automatically linking your data and setting up campaigns that can be sent to your subscribers instantly.

What’s great about our new integration (and Zapier itself) is that it is incredibly easy to get set up. On our end you simply head to your Aimtell dashboard > click settings > select ‘API Key’. Your unique key is what you will use on Zapier in order to link your Aimtell account.

Once you are set up, you can start creating your own ‘zaps’ (connections between Aimtell and other third-party apps).


Abandoned Cart Improvements, Add To Cart Events & More

This morning we pushed live some great new features and improvements to our platform. These new features and enhancements came directly as a result from our users – so big thanks for your suggestions.

Ok, so without further adieu, here is some more info on the updates:

Abandoned Cart Logic Improvements

Previously, “Abandoned Cart” events for Shopify sites were triggered only once an active push subscriber began the checkout process. The flow looked something like this:

Subscriber Adds Item To Cart > Begins Checkout Process > Leaves Website > Abandoned Cart Event Triggered > Abandoned Notification Sent (after your specified delay)

As per request from many Shopify users – abandoned cart events will now automatically trigger after a website visitors adds some item to their cart and then abandons it. So the new flow looks like this:

Subscriber Adds Item To Cart > Leaves Website > Abandoned Cart Event Triggered > Abandoned Notification Sent (after your specified delay)

As you can see, abandoned carts will now triggered even if the user does not start the checkout process. As a result of this chan...

Beginner's Guide To Website Push Notifications

Web push is a brand new marketing channel that has been rapidly gaining attention and credibility as one of the most effective and powerful ways to re-engage website visitors.

There is a lot to learn about this form of digital marketing, especially if you are new to the world of web push. Thankfully, we have put together this guide that will walk you through all you need to know about web push notifications including what they are, how they are installed, how to send them, and more.

What are web push notifications?

Let’s start off with the basics. Web push notifications are short messages that are sent to users that have opted in to receive them (more on that process later). They have the same look as push notifications you are used to seeing on your smart phone, but instead are sent and received on desktop or laptop computers (as well as mobile devices). These messages feature an image, some text, and usually a call-to-action.


7 Marketing Tactics That Actually Work to Drive Sales

Everyone wants to drive more sales for their store, but not everyone knows how to do it. The Internet is full of ideas on how to best market your products and your brand, but do all of those methods actually work? Or more importantly, do you know how to execute all of those marketing tactics that actually do seem like legit ways to drive sales?

It's okay to admit you don’t know how to do something (even if you just admit defeat by doing a search on Google). Not only are there plenty of great marketing tactics that will drive sales for your ecommerce store, there are also programs out there that will help make it happen. Here are the 7 best marketing tactics along with the tools that’ll help you accomplish each one. All programs we recommend integrate easily with Shopify.

1. Engage Customers Before They Leave

You work hard to get people to enter your website- the last thing you want them to do is leave before they make a purchase. Once a customer leaves your website, you always run the risk that they will never return. There are some good tools for retargeting them later (which we will get to), but a great tactic is to engage them before...

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