5 Customer Retention Strategies That Work

Let’s face it: you say that you value your customers, but do you really? If all, or most, of them make one purchase from you and never return, do you think you did a great job convincing them how great your brand is or how much you care? Maybe not so much. Customer retention is a huge key to any brand’s success, yet plenty of marketers admit to not allocating sufficient resources towards their retention efforts. Are you in this boat as well?

Customer acquisition is important, there is no doubt about that. However, given the stats on how important repeat customers are for business, it doesn’t make sense why brands are still not prioritizing their customer retention efforts. Not only do these customers spend more (sometimes as much as 67% more), it is largely agreed upon that retention efforts are ...

7 Shopify Apps To Help Increase Sales

Need help increasing sales for your Shopify store? Everyone say it with me: There’s an app for that. Actually, there are multiple apps. If you are struggling to increase your sales, don’t panic just yet. Instead, look at this list of top Shopify apps and see what they can do for your ecommerce store. These 7 apps cover a variety of purposes, all with the ultimate goal of increasing conversions.

7. Product Discount

Running a sale is a more detailed process than you might think, but don’t let that scare you away from the concept all together. Sales are a great way to increase conversions and build up loyal customers. Especially during the holiday season, customers come to expect a variety of sales. G...

Emoji Support For Push Notifications

Exciting news, Aimtell users! We’re happy to announce that there is now full emoji support for all web push notifications. Over the past few years emojis have become an increasingly prominent way that we all communicate, and now you can bring that into your web push campaigns as well.

We think you’ll find how useful (and let’s be honest, fun) this emoji update will be when you get started. Push notifications are meant to be short and sweet, and now with a little emoji help, you can make your messages even more concise.

How frequently you use emojis is up to you. You likely already use them in some of your other marketing efforts, and with this update we are glad to be able to bring consistency to your marketing plans by bringing support to our platform.

If you aren’t quite convinced on the power that emojis have, keep in mind that ...

Introducing: Customizable Opt-In Prompts

This week we are happy to introduce an exciting new feature that a lot of you have been asking for: customizable opt-in prompts. Before now, you only had the option of showing the native prompt on your website. That’s all about to change!

With our new feature, you can create custom prompts that will show up in place of the native ones. What does this mean for you? Most importantly, you will have a new opportunity to give your audience a reason why they should subscribe to your push notifications. You may already have information on a certain section of your website, but you run the risk of your audience not seeing it.

With these new prompts, you can put your best reason right there in the prompt where all users are guaranteed to see it. We know you work hard to create engaging push notification campaigns, and we are sure this feature will help you gain m...

10 Ways to Automate Your Web Push Notifications

Running any type of marketing campaign takes time, there’s no denying that. Even in this age of digital marketing dominated by platforms such as Twitter, and more recently Snapchat, where messages are created and sent in an instant, there is still a lot of planning that goes into content marketing for brands. Businesses today not only have to create compelling content, but also figure out how to best share that content. With email and social media platforms both largely super saturated with content, it can feel like fighting a losing battle to connect with your audience. Thankfully, a newer type of marketing has emerged that can not only connect you with your audience better than ever before, but also save you time by way of automation opportunities.

What are we talking about? I’m sure you’ve guessed it. That...

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