Have you ever thought to yourself, “I’m okay with the amount of traffic I’ve got to my website. I don’t need any more.” No? Of course not. You always want more. Even if you’re getting pretty good traffic to your site (and congrats on that), there is always room for improvement. If you are struggling to get some good numbers, there’s definitely options for things you can do. Either way, don’t settle for the place that you’re at.
The foundation for a successful business is having great website traffic. Without traffic, nothing else really matters. You need people coming and visiting your site so that you have the opportunity to turn them into a customer.
Today we are focusing on just that. Today is all about website traffic! There are plenty of tactics and tools out there that will help improve your overall stream of traffic to your website. From capturing new visitors, to retargeting previous ones, you have a lot of options when it comes to your traffic. Here are our picks for the best 10 tools to increase website traffic.
Instagram has become a priceless resource for many ecommerce brands and content creators, but the one drawback that everyone complains about is the inability to add clickable links to posts. It certainly gets annoying when you’ve got new content you are advertising and you only have one link available to use on your bio page. While you can update it each time you get new content, that isn’t always a great option as people may view old posts and want to see that content instead of the latest post content (for example).
That is where Linktree comes in! This allows you to create an optimized link you can use in your bio that will then link to numerous pages. You have full control over your Linktree link- you can add whatever links you want and put them in any order (and easily rearrange them). Have a new product? Link to it! Publish a new video? Link to it! New blog post up? Link to it! You get the idea.
Instead of hoping that your Instagram audience will make their way to your website, make it easy for them to do so by creating your own Linktree link and adding it to your Instagram bio. With a few taps they can access any of your content, which is sure to give you a nice bump in traffic.
Organic traffic remains incredibly important for websites, and SEMRush can help you optimize your content and keywords so that you rank higher on results pages and get more organic traffic to your website. In particular, we love their keyword research tools that will allow you find keywords that will be easier to rank for.
SEMRush does a lot more than just keyword research, including helping you with paid traffic as well. In fact, it is one of the most complete SEO tools out there, and it’s one of our favorites. Track your own website and also track your competitors to see what they are ranking for and see if you can find any opportunities for unique keywords to try and target yourself.
Search engines like Google remain the most popular way that people search for new products and content. It is in your best interest to make sure you are properly optimized on search, and SEMRush can help you do that. The result? A lot more organic traffic to your website on a regular basis.
Email marketing remains a popular way to engage your audience, and when done properly, is a great way to increase website traffic. You’ve got a lot of competition when it comes to email inboxes, but one great way to help your brand stand out is by using a program like MailerLite.
MailerLite is a great email marketing platform that allows brands to easily put together really beautiful looking emails that people will actually want to open and look at. Their drag and drop builder makes it possible for any brand to create engaging emails- no coding knowledge or graphic designer required.
We also love this tool because it has some great automation opportunities and easily integrates with all the top web platforms and services like Shopify, WordPress, OptinMonster, SquareSpace, and more.
Schedule some email campaigns highlighting new products, new content, or new giveaways (just to name a few). Make use of their A/B testing feature to test out various subject lines, CTAs, images, and more to figure out what inspires your audience to click.
We already discussed organic traffic, but paid traffic is of course an excellent way to increase your number of website visitors. Adroll makes it easy to both target new potential customers as well as retarget existing customers or site visitors.
In particular, we love their retargeting ads. Retargeting is one of the best ways to increase relevant traffic to your website and will give you the best chance of those visitors actually converting (a 70% better chance actually!) Adroll lets you set up standard retargeted ads, or dynamic ads that are based on what a visitor looks at at your website.
Best of all, Adroll has a nearly endless list of placement options for your ads, including on search engines, websites, and social media. This allows you to target your audience virtually anywhere they go online, and that’s pretty powerful!
Social media is a major traffic-driver for a lot of websites. In fact, we recommend checking your analytics to see where the majority of your visitors originate from. Is social media one of your top sources? If not, it has the potential to be. If it is, you know you need to focus a lot of your digital marketing efforts on it. Either way, Hootsuite will help you make it happen.
Hootsuite is one of the most popular social media scheduling tools, and with good reason. It makes it easy to schedule posts for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and even YouTube! Schedule one post at a time or use their bulk scheduling tool to schedule hundreds of posts at one time. We also love that they’ve got a Google Chrome extension that allows you to schedule content you find while browsing the web. They make it so easy to keep your social platforms filled with content that will drive traffic back to your website. Take advantage of it!
Video marketing remains highly popular and is a great way to inspire a lot of website traffic. In fact, research shows that marketers who rely on video get on average 41% more traffic from search than those who don’t do any video marketing. We can all agree video is great, but it also happens to be some of the hardest content to produce.
Instead of hiring a team of people to create your video content, rely on a tool like Filmora and create videos yourself! Their video editing software is easy for anyone to use and they also have tons of filters, media, and audio clips you can use as well. If you want to get serious about your video marketing efforts, you need a tool like Filmora to help you out. Even if you’ve got video editing experience, this tool will make it easier (and therefore quicker) for you to create quality content that you can use at your website and on your social platforms.
Content marketing is another traffic tactic that you likely already know about and are engaging in. Quality content will drive traffic to your website. The keyword here? Quality. Not only does the content need to be quality in terms of clarity, the subject matter itself needs to be interesting and engaging so that users will want to read it, comment on it, and share it.
BuzzSumo makes it easier for brands to figure out what content is trending at the moment to help shape strategy. Are you writing a series of blog posts on social media marketing? Search the term on BuzzSumo to see what the top performing pieces of content are on that subject. This can help guide you as you create your own content.
You can also use this tool to find relevant influencers that you can potentially connect with and have promote your content, which is another excellent way to boost your traffic. BuzzSumo makes it so easy and will save you a lot of time by giving you all the best results in just a few clicks.
When you think about product reviews, you probably think about how they can help you generate more sales. This is absolutely true, but did you know that they can also help you increase website traffic as well? A tool like Stamped can help you collect reviews, as well as use them intelligently to help you with various marketing goals- including increasing traffic.
Stamped makes it easy for you to input reviews directly onto product pages. Fresh and updated content is a signal to Google and other search engines that your content is new (and therefore not outdated or irrelevant). This can help it to rank higher, which can result in increased organic traffic. Your reviews can also help you with keyword ranking as well, an added bonus that will help your SEO.
In terms of collecting your reviews, Stamped also makes it easy and convenient for your users to leave feedback, which will increase your chances that your customers will leave you a review. They also integrate with all top ecommerce platforms including Shopify, Woocommerce, BigCommerce, and Magento. If you have an ecommerce store, you absolutely need to take advantage of user reviews, and a tool like Stamped makes it easy and takes care of all the hard work for you.
Alexa, get me more traffic! Your wish is her command. Well, not exactly. But close! Alexa is a tool (yes, it’s a tool developed by Amazon) that will help you with your website traffic. Alexa does a lot of typical SEO type work, but one feature in particular that we really like is the ‘upstream sites’ feature that helps you understand your competitors by showing where their site visitors come from before landing on their website. This gives you a good idea of where their efforts are focused and paying off. The majority of the traffic could be from places like Google, social media, or other content websites.
Use this information to help guide your content strategy. If social media is working really well for your competitor, for example, you know there’s the opportunity for it to work well for you too. Alexa is a great tool, and easy to use, which we always really appreciate.
Finally, of course you shouldn’t miss out on the opportunity to retarget your website visitors via web push notification. These visitors have already shown an initial interest in your brand, making them way more likely to convert (like we mentioned earlier).
Web push makes it easy to send targeted campaigns that deliver instantly to both desktop and mobile devices. Segment your audience and retarget them according to their actions at your site and where they are along the buyer’s journey. You have a lot of automation opportunities with web push, including retargeting abandoned carts, a great tactic that will increase both your traffic and your sales.
Push notifications are known to have some of the best click through rates, making it a great option for any brand looking to increase site traffic. Whether you are an ecommerce store, blogger, travel company, or anything in between, you can benefit from web push notifications.
The Internet may be crowded today with millions of websites, but that doesn’t mean you have no control over how much (or how little) traffic you get at your website. These 10 tools to increase website traffic will help you target (and retarget) visitors and get you the traffic numbers you are in search of.
From improving your SEO and ranking on search engines, to optimizing your Instagram bio, sharing product reviews, running smart ads, sending email campaigns, utilizing web push, and more, you’ve got tons of chances to increase your web traffic. The only question left is, what are you waiting for? Start boosting your traffic now!
Is web push one of the tools you are looking to get started with? Get started for free with Aimtell, or learn more about web push by reading our Beginner’s Guide.
digital marketing, web traffic, website traffic.