UPDATED February, 2025
Shopify is one of the most powerful platforms for ecommerce businesses, with over 5 million active stores. But, Shopify marketing goes beyond just setting up a store; you need the right tools to attract customers, boost conversions and drive repeat sales.
The Shopify App Store is packed with thousands of apps designed to help merchants grow, but with so many options, choosing the right ones can be overwhelming. That’s why we’ve rounded up seven essential Shopify marketing tools to help you automate campaigns, engage customers and maximize revenue. Let’s see who made the list!
A strong ecommerce marketing strategy needs to include an email marketing plan. Klaviyo is a leading email platform enabling you to easily create automated and personalized campaigns based on customer behaviors, such as their purchase history or cart abandonment.
Its deep Shopify integration lets you send targeted messages that can help boost retention and drive repeat sales. Plus, Klaviyo has expanded over the years beyond email marketing to include things like SMS, paid social ads and more.
Price: SMS plans start at $15/month; email plans start at $20/month
Social proof and product reviews remain critical for ecommerce stores. In fact, 92% of consumers hesitate to make a purchase when no customer reviews are available, underscoring the importance of displaying authentic feedback.
Loox enables you to collect and showcase photo and video reviews from genuine customers. This highly influential user-generated content is one of the best ways to build trust and encourage engagement, leading to higher conversion rates.
Price: Plans start at $9.99/month with a 7-day free trial
Looking to grow your email list? Of course you are! Lead generation is a necessary step for Shopify stores looking to grow their customer base. Privy is an excellent tool for growing your email list and many other ecommerce must-dos, like recovering abandoned carts. Its customizable pop-ups, exit-intent offers and banners help you engage shoppers before they leave, improving conversion rates and reducing lost sales.
Plus, once you’ve got a customer’s email, you can rely on other tools (like Klaviyo, which we mentioned earlier) to engage those interested customers and, ideally, get them to purchase at your store.
Price: Plans start at $12/month with a 15-day free trial
Optimizing the post-purchase experience is a powerful yet often overlooked strategy for boosting conversion rates. ReConvert allows you to design high-converting thank-you pages featuring upsells, cross-sells and personalized product recommendations. Research shows that brands implementing such strategies typically see around a 20% increase in profit.
Don’t neglect the power that your thank you or purchase confirmation page can have!
Price: Plans start at $4.99/month with a 30-day free trial
You already know the power of social media to help scale your business, and a tool like Instafeed helps quickly bring your social content to your website. Use their tool to display user-generated content, promote shoppable posts and increase overall brand credibility with a visually appealing and engaging storefront.
You’re already investing time into your social content, so why not get the most out of it by adding the content to your website for more people to see and engage with?
Price: Free basic plan, or paid plans start at $6/month with a 7-day free trial
Gamification is not a new concept, but it’s something more ecommerce stores should embrace to increase consumer engagement. Research shows that businesses that leverage gamification techniques see, on average, a 7x higher conversion rate.
Spin-a-Sale is an excellent Shopify app that makes it easy to provide your website visitors with an interactive prize wheel. This tool enhances lead generation and conversions by prompting users to enter their email for a chance to “spin the wheel” and win a discount. Not only are your customers excited at the chance to win something, but you’re also building your email list and increasing conversion rates — it’s a win-win!
Price: Plans start at $9.99/month with a 7-day free trial
Of course, we had to round out our list with Aimtell, which offers seamless integration with Shopify and enables you to send web push notifications to retarget your website visitors and customers without the need to capture their email addresses.
Retargeting remains a powerful strategy in digital marketing, with 77% of marketers utilizing it to recover lost leads. Our integration automatically tracks several custom events and attributes, allowing you to easily set up and send personalized campaigns based on subscriber behavior, like abandoning their shopping cart.
We also recently introduced a browse abandonment feature for our Shopify integration, allowing you to engage potential customers earlier in their journey. Now, you can easily retarget visitors who spend time on a product page but don’t take action (as in, before they even abandon their cart!) This extra touchpoint ensures you capture interest at its peak, nudging potential buyers back to your store before they get distracted or buy from a competitor.
By leveraging Aimtell’s capabilities, you can effectively retarget potential customers at various stages of their buying journey, enhancing engagement and boosting sales, all with an easy-to-use tool you can set up in just minutes.
Price: Plans start at $49/month with a 14-day free trial
Wrapping Up
The right Shopify marketing tools can make all the difference in growing your business. Whether you’re looking to improve your email marketing, increase conversions, boost customer engagement or automate your campaigns, these seven Shopify marketing tools will help you scale your store more efficiently.
Are you ready to enhance your retargeting strategy? Get started for free with Aimtell, or book a personalized demo to discover how it can best suit your business needs.
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Tags:
abandoned carts, digital marketing, ecommerce, shopify, shopify marketing tools to grow your business.
