Retargeting is a favorite topic of ours because it’s just so effective. We’ve discussed strategies in the past, but today we are going to talk specifically about some of the best tools out there to help you really nail all of your retargeting efforts.
Be sure to go back and read our other guides on retargeting if you need a refresher on what it is and how it works. Once you’ve come up to speed, keep reading to see our recommended list of tools that will help you with all the most popular types of retargeting (along with a few lesser known but equally effective types) including site retargeting, social media retargeting, content marketing, email retargeting, and more.
Here are our top picks for retargeting tools that boost customer engagement. Some will help you with your actual retargeting, while some will help indirectly by helping you produce better material that will make your retargeting efforts better.
Let’s see who made the list.
Of course, no list on retargeting would be complete without including AdRoll. They are known for their retargeted ads and make it easy to place your ads just about anywhere online- including on websites, social media, Google, and more.
If site retargeting is tops on your list to start doing, Adroll is an excellent option. Their code is easy to place at nearly any website, and their website is easy to use to build your various ads, segments, and more. We really like that you can also choose to exclude certain people from your ads based on their actions at your site. This can come in handy based on the type of ad you are showing. If a user at your ecommerce site actually converts and makes a purchase, you wouldn’t want to immediately show them a retargeted ad asking them to shop with you, for example.
AdRoll is included on nearly every retargeting list because it does work so well and allows you to manage all the retargeted ads you could ever want to send all from one place. As for your ROI? AdRoll claims that most people see a 5x return on their ad spend. Not bad at all.
While MailChimp recently switched from just an email platform to a full on marketing platform, they are still excellent when it comes to email marketing, and specifically, email retargeting. This is another popular form of retargeting and can provide you with excellent results. Despite the decreasing popularity of email, it remains a legitimate platform to consider for engaging, and re-engaging, your customers.
MailChimp makes it easy to set up powerful email retargeting campaigns that can re-engage your audience and send them back to your website and closer towards converting. This is especially great for ecommerce sites looking to boost sales. Set up customized emails that will display specific products a user has looked at or purchased before in order to inspire more action at your site.
For users who have not engaged with your website in a long time, consider setting up a separate campaign to try and draw them back in. It is never too late to reach out to a previous customer or user.
If you are looking to both retarget old customers and potentially find some new ones, consider using a tool like Gleam to run a competition that will inspire both old and new users to engage with your website or social media. Gleam does all the hard work for you, you just have to decide what reward you want to give away and what options you want people to have for entering. Options include liking you on social media, subscribing to your newsletter, downloading your app, and more.
If your audience base has grown a little stale, providing an incentive can be just the thing needed to boost their engagement and renew their interest in your brand. Additionally, this can help you with other marketing goals you have as well such as growing your social media presence or email list.
This is less of a traditional retargeting method, but is still a great option to consider. While it doesn’t directly retarget your audience on its own, you can easily combine it with some of your other retargeting methods (such as email retargeting) for some excellent results. Best of all, Gleam integrates with over 100 other apps like Shopify, Twitter, Zapier, and YouTube so you won’t have to worry about it fitting in with any other existing marketing you are already doing.
Everyone knows about Hootsuite and their social media management tools, but did you know that they can also run ads? This is a great option to consider if social media retargeting is something you want start doing. Hootsuite ads can actually help you manage ads that are present on social media as well as Google, making it a great robust tool to consider.
We love their A/B testing abilities that will help you towards better converting ads. They also will search your own social media posts to figure out which are performing best and could work as ads themselves. In addition to retargeted ads you can also of course run standard ads featuring their automated targeting, another feature that we really love that makes it easier for you to connect with the right people who are likely to be interested in your brand.
Landing pages are an excellent place to send your audience in order to advance them down your sales funnel. ClickFunnel makes it easy for you to create a dedicated landing page that features your own powerful sales funnel that will help boost your customer engagement and edge them closer towards conversion.
Best of all ClickFunnel also features some additional off-page options for retargeting those users that land on your sales page but leave without converting. This will help maximize the number of engaged or converted users that result from your sales funnel, and makes this a really powerful all-in-one type tool to consider.
This next tool is not so much an actual retargeting tool, but a tool that will help improve your retargeting efforts. Video marketing remains highly effective, and that includes in retargeting situations as well. Marketers who utilize video grow revenue nearly 50% faster than those who don’t use video. However, the one downside to video is, of course, the creation process. 43% of marketers agree they would create more video content if they had fewer obstacles.
Vidyard is one such tool that will help you remove common obstacles and amplify your video marketing efforts by helping you host and promote your videos. They also have an array of tools that will help improve the quality of your videos. The only thing worse for a brand than not having video content is having bad video content! Vidyard can help you optimize and improve your videos through their various split testing and personalization tools.
If you didn’t think A/B testing was an option with videos, think again! Use Vidyard to A/B test various elements of your video, or to inject personalized information such as a user’s name. How cool is that?
Once you’ve got your solid video content, use it smartly to retarget your audience. Video engages people better than almost anything, so it is definitely worth your time and budget to get on board and really do this right.
We’ve discussed retargeting via websites, social media, and email. But what about via SMS messaging? It’s an option, and definitely one you should consider! Twilio is a tool that makes it easy for you to handle your retargeting efforts via SMS message. After all, people spend a significant chunk of time texting while using their smartphones, so it’s a logical placement to want to retarget your audience. Go where the people are!
Use Twilio to schedule messages with ease, and track your results as well (something that is not always easy to do when it comes to text message marketing). They handle all of the coding so that you don’t have to, making it a great choice no matter how tech-savvy you are. You can even send rich texts that include images and links, which is a sure way to increase their effectiveness and ensure you do a better job engaging your audience.
Images are important no matter what type of marketing you are engaging in. Just because you are retargeting a user who has already shown an interest in your brand doesn’t mean that you don’t have to work hard to capture their attention. Visuals will help you get it done, and TheStocks.IM makes it easier and quicker than ever for you to get quality visual content that you need.
Nearly 60% of marketers say they use visuals in their content almost all of the time. It isn’t just good to do, it’s pretty much necessary at this point. If you don’t have an in-house graphic designer, you might feel like it’ll be difficult to produce quality visual content, but that isn’t the case. A tool like TheStocks.IM connects you with free stock visuals, as well as other visual content like graphic elements, fonts, and more.
Again, this isn’t a direct retargeting tool, but it’s one you will likely heavily use as you set up your retargeting campaigns. The better quality visuals you create, the higher your customer engagement is going to be. It’s just that simple.
ReTargeter is a newer tool that is similar to AdRoll, but is a great option for websites that already have a pretty solid stream of regular traffic. If you are looking to really transform that traffic into a more engaged group of people, ReTarget is a great tool to consider.
This is a tool that is mainly for sites that already receive around 30,000 or more unique visitors each month. If you are just starting out and don’t have that volume of traffic, not to worry. Not only are there things you can do to start boosting your website traffic, you can also rely on other tools for your retargeting. Once you’ve got your volume up, consider a tool like ReTargeter.
ReTargeter allows you to handle various types of retargeting- including site retargeting, search retargeting, and social media retargeting. They’ve also got great segmentation tools that will help you show the right ads to the right groups of people. We also like their frequency capping feature that allows you to set a limit on how many ads one person can see each month. You don’t want your ads to backfire and drive your audience away, and this is one great way to help prevent that from happening.
Finally, we already discussed retargeting users on mobile, but wouldn’t it be great if you could target users on both desktop and mobile without fear of your message getting lost in a crowded inbox or feed? You absolutely can with web push!
Web push notifications are an excellent option for retargeting your audience. You have just as many features as you will find with other retargeting platforms, including segmentation options, personalization, automation, and a lot more. Retarget abandoned carts, visitors who haven’t been to your site in a while, people who have visited any certain page at your site, and a lot more. It’s a great and easy way to engage your audience and drive valuable traffic back to your website.
You can really get to work and generate some serious results with these retargeting tools that boost customer engagement. Make sure you invest time into improving your visuals using tools like TheStocks.IM and Vidyard, and then follow up by using the other great tools on this list to retarget via website, email, social media, web push, text message, and more.
What is your favorite retargeting method or platform? Let us know by sending us a message!
Is web push one of the retargeting methods you are looking to get started with? Get started for free with Aimtell, or learn more about web push by reading our Beginner’s Guide.
customer engagement, digital marketing, retargeting, web push notifications.