We are thrilled to announce several exciting web push notification updates to the Aimtell platform, designed to provide you with even more powerful tools for your web push notification campaigns. These new features and enhancements will allow you to deliver dynamic content, gain deeper insights into your campaigns and improve overall efficiency. Here’s what’s new:
Push Data API: Now Free For All Accounts
We’re excited to announce that our Push Data API is now free across all account levels! This incredibly powerful feature lets you integrate any third-party platform to create dynamic push notification content for your subscribers. By specifying a URL with the Push Data API, you can retrieve push content at the moment the subscriber is set to receive the notification, enabling you to deliver dynamic content instead of relying on predefined messages. Even better, this feature now supports action buttons and custom images, opening up a world of possibilities, from integrating ad networks to using your own tech for crafting highly personalized notifications.
Additionally, we’ve enhanced reporting for our Push Data API users. You can now view the number of status code replies from your endpoints directly within your campaign reports, providing valuable insights into the effectiveness of your integrations.
Head to our resources doc for more information on using our Push Data API!
Reporting Enhancements: Deeper Insights Into Campaign Performance
Our reporting features just got a major upgrade. You can now view your campaign performance data broken down by push type directly in the overview tab. This includes:
- Notifications Sent: See how many notifications were sent across different campaign types.
- Notifications Clicked: Understand which push types are driving the most engagement.
- Conversions: Track where your conversions are coming from, whether it’s triggered campaigns, RSS campaigns or others.
- Conversion Values: Analyze the revenue impact of each campaign type.
This granular breakdown allows you to optimize your strategies by understanding which types of notifications are delivering the best results.
Other Updates:
In addition to these major updates, we’ve also made several other improvements across the Aimtell platform:
- Chrome Improvements: Chrome has enhanced its ability to identify stale push subscriptions, allowing us to automatically remove inactive subscribers from your account, which can help reduce your monthly bill.
- Templates Update: We’ve expanded our templates section throughout the platform, offering new ideas for segmentation and campaigns. Check them out to get some ideas! Pictured above are our triggered notification templates. View and update them however you want and get these campaigns launched quickly.
- Streamlined Opt-in Prompts: To align with browser requirements, we’ve automated the creation of custom opt-in prompts for new sites to target these browsers, ensuring a smoother setup process on your end.
Wrapping Up
These web push notification updates are now live and ready for you to explore on the Aimtell dashboard. We encourage you to take advantage of these enhancements to elevate your web push notification strategy. Whether you’re new to Aimtell or looking to get more out of the platform, start a free 14-day trial or book a demo to connect with a dedicated Aimtell representative and receive a personalized walkthrough tailored to your business and industry.
For more insights and tips on maximizing your web push notifications, check out our blog or guides collection.
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aimtell product update, ecommerce tools, new features.
