We’ve said it before, and we’ll say it again, leads are crucial for business success. It really is that simple. Now, what is more of a challenge is actually generating your leads. You are well aware by now that developing a great product and building a quality website is no longer enough to guarantee success.
So, you’ve got the brand, you’ve got the website, now what? In addition to all your other digital marketing efforts, you need to focus on lead generation. Generating new, quality leads is how your business doesn’t just survive, but also scales. These leads, through careful nurturing, will go on to become valued customers of yours.
Thankfully, you aren’t expected to handle this on your own. There are numerous wonderful lead generation tools that you can employ that will have you generating more quality leads than ever before. As you will come to find out, there are also numerous avenues you can explore when it comes to lead generation.
In fact, we’ve gathered this list of 10 lead generation tools that we feel you need to start using. Best of all, they all focus on a different aspect or avenue when it comes to lead gen. From landing pages, to social media, live chat, referrals, and more, there’s a lot to choose from.
Let’s see who made the list!
If you are in search of a great all-in-one option, it’s hard to do better than Hubspot. Focused around their own CRM, Hubspot also provides a wide variety of marketing tools that help you draw in leads. Once captured, your leads will be collected and organized all within your CRM where you can easily follow up with them and continue nurturing them towards conversion.
One of the hardest aspects of inbound marketing and lead generation can be staying on top of everything. Most businesses have numerous lead generation strategies, and while that’s great, it can get hectic. With Hubspot, you can manage all of your efforts from one central location. Use their tool to create forms, pop-ups, or even to send personalized emails. Check in with their analytics to see which marketing strategies are working for you and which aren’t. It couldn’t be easier.
Best of all, Hubspot easily integrates with numerous tools and platforms so that you can be up and running, no matter what your current website setup is. Whether you run your site on WordPress, Shopify, Magento, or Drupal, you can get started with Hubspot in no time (and without needing the help of a developer). Their free plan gives you access to all of these great marketing tools and their CRM. Upgrade to one of their paid plans if you need to expand your CRM to include more contacts or want some additional features.
Starting and growing your business is challenging to say the least. But if you have the right gear that can help you boost your customer satisfaction scores, you automatically increase your chances of making it.
HelpCrunch is all-in-all customer communication tool encapsulating high quality live chat and help desk tools backed by auto messages. No need to run many disconnected tools for your customer service campaigns as every interaction with users is managed in a single dashboard.
Apart from that, you can also efficiently manage your email campaigns hassle-free. For a reasonable price, HelpCrunch will provide you with all the necessary functionality you need to do your email automation the right way. Ranging from instant email follow-ups to precise targeting with the help of custom attributes. Take your HelpCrunch account whenever you go by integrating it into your favorite platforms like Slack, WordPress, Magento, Prestashop, etc.
HelpCrunch is a powerful toolset developed with a single purpose in mind: to make your communication with customers as easy and pleasurable as possible. Especially, if you are not in a position to purchase an expensive solution. HelpCrunch ‘live chat’ subscription plan starts from only $15/agent/month, while its ‘live chat + email marketing’ package is $29/agent/month.
3. Turnstile: Video Marketing
If video marketing is a strong part of your overall marketing strategy (and hey- it should be), then Turnstile is a great lead generation tool for you to consider. Best of all, it is incredibly easy to get started with. Turnstile allows you to input a lead generation form right into your video content- displaying either at the beginning, in the middle, or at the end of your video.
If a user sticks around to watch your video, it is safe to say they are a quality lead you should want to capture. Turnstile makes it easy to make that happen without having to rely on an additional pop up window, link, or form.
Turnstile is a great way to further increase the impact of your video marketing efforts by allowing you to generate leads from your video audience. Don’t miss out on capturing this engaged section of your audience. Turnstile currently integrates with most top email marketing and CRM platforms, including HubSpot, MailChimp, Marketo, and more.
4. Bontact: Social Messaging
The high rate of usage for messenger apps makes them a great location for some additional lead generation efforts. Facebook Messenger and WhatsApp alone have an impressive 1.5 billion users worldwide. Lead generation tool Bontact makes it easy for you to centrally monitor your lead generation efforts across all messenger platforms- including Facebook Messenger, WhatsApp, Telegram, Slack, and a lot more.
This is a great way to engage your leads in a location where you know they are going to be- which results in an improved customer experience for them, and more qualified leads for you. It’s a win-win situation. Best of all, you can control everything from one location, making it easier for you to stay on top of things and quickly interact with your audience.
At first glance you might not think that Quora is a solid lead generation tool, but it really is. Yes, Quora is the site where users ask questions. You’ll find just about everything here, from ‘why is my dog acting so weird?’ to ‘how do I code a smartphone app?’ and everything in between.
That variety makes it a great source for all businesses- no matter your industry. Heading to Quora allows you to find potential leads who have a problem they need solved- and your product or service can help them solve it. You can use Quora to not only answer these user’s questions (which helps establish you as a thought leader in your industry), but also engage them directly to help nurture them and push them towards converting.
Over time Quora can become one of your best lead generation (and even lead nurturing) tools, and best of all, it is completely free. For that reason alone it is worth giving it a shot!
6. OmniKick: Optin Funnel
Most online business struggle with low quality email list. Websites don’t find it easy to track engaged visitors and convert them into a high quality lead. Checkout drop-offs are increasing so is the bounce rate.
OmniKick is one of the most advanced applications that can solve these problems scientifically. With Omnikick, you can build a highly responsive email list and convert them into social media followers by advanced personalization features. You can make your subscribers happily share your offers or contents on social media. You can send real time and customized push notifications as well.
It includes 5 different lead capturing forms like popups, sliders, floating bars, in-line forms and full screen welcome gates. The edit panel is super easy and just takes few clicks to customize and launch a campaign. It has the most advanced display rules engine and funnel sync option to avoid duplication.
7. OptinMonster: Special Offers/Exit Intents
OptinMonster may be one of the most advanced lead generation tools out there. In short, it does a lot. And we mean, a lot. With integrations with all of the major email marketing and CRM platforms out there, OptinMonster also makes it easy for you to get started with their various tools.
In particular, we like their range of special offer and exit intent pop-ups that will help you generate leads right at your website. Instead of broad level retargeting, OptinMonster allows you to set up unique targeting at various pages of your website, making for a more optimized experience that results in increased lead generation.
Easily customize your particular campaign, including setting up your copy and determining what will trigger the offer to pop up. Deploy at your website, monitor your results, and adjust over time as needed. It’s simple, easy, and effective.
8. Extole: Referrals
You know who should be helping you with your lead generation efforts? Your existing customers. No, really! Establishing a solid referral program is a great way to increase leads while also rewarding your customers for spreading the word about your business. Referrals also happen to be some of the best leads for your business- they have a 30% better conversion rate compared to leads generated via other sources.
Extole is a great tool that will help you run your own referral program- including integrating any offline efforts you might engage in. We love this type of lead generation, as it harnesses the power of your existing customers and results in highly qualified leads for your business. Simply put, it makes everyone happy- the existing customer, the referral, and of course, you. That’s a triple win!
We recommend setting up a program that rewards both the existing customer and the new one once they make an initial purchase. This way, you aren’t just getting a lead but an actual customer, and both parties are rewarded for their efforts, increasing both of their chances that they will return to you in the future.
The only thing worse than no leads at all are escaped leads that you couldn’t quite capture. With Lead Forensics, you can capture those users that land at your site or landing page, but leave without filing out your form. This section of users clearly has some level of interest in your company, but without this tool you would have no way of engaging them, or even knowing who they are.
Use Lead Forensics to group these particular leads into a special segment. From there, you can target them with the right content that will have them questioning why they didn’t submit their info in the first place. Lead Forensics easily integrates with various CRMs, including Salesforce, Zoho, and Microsoft Dynamics.
There are plenty of users who land at your website or landing page without providing any information, and they can be just as valuable as the ones who do. Lead Forensics helps you capture these leads, giving you a nice boost in leads without having to start up any additional lead generation efforts.
10. Aimtell: Web Push Notifications
Finally, it is inevitable that your audience will leave your website at some point. What matters is if you are able to bring them back. A great way to do so is via the use of web push notifications. Web push is such a great lead generator because all it takes is the click or tap of a button, and you’ve got a lead.
Once a user has opted-in to your notifications you can instantly retarget them with a variety of campaigns, including lead magnet campaigns that can encourage users to come back to your website and fill out your form. We recommend adding in some action buttons to further improve the effectiveness of your campaigns.
A complete lead generation effort should involve engaging potential leads both on your site and off your site. Web push allows you to do so in a direct manner, both on desktop and mobile devices, and even if they are not using a browser at all.
You have a lot of options when it comes to lead generation. Based on your brand, you can figure out which of these tools (or which combination of these tools) will work best for you. Do you focus heavily on video? You need Turnstile. Love offering live support? Incorporate Intercom. Wish to retarget users once they leave? Web push can help bring your leads back.
There are so many great options out there, and all will help you towards your ultimate goal of increasing your amount of leads. Which is your preferred method of lead generation? Let us know by leaving us a message!
Looking to get started with web push notifications? Get started for free with Aimtell, or learn more about web push by reading our Beginner’s Guide.
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