We’ve said it before, and we’ll say it again, leads are crucial for business success. It really is that simple. Now, what is more of a challenge is actually generating your leads. You are well aware by now that developing a great product and building a quality website is no longer enough to guarantee success.
So, you’ve got the brand, you’ve got the website, now what? In addition to all your other digital marketing efforts, you need to focus on lead generation. Generating new, quality leads is how your business doesn’t just survive, but also scales. These leads, through careful nurturing, will go on to become valued customers of yours.
Thankfully, you aren’t expected to handle this on your own. There are numerous wonderful lead generation tools that you can employ that will have you generating more quality leads than ever before. As you will come to find out, there are also numerous avenues you can explore when it comes to lead generation.
In fact, we’ve gathered this list of 10 lead generation tools that we feel you need to start using. Best of all, they all focus on a different aspect or avenue when it comes to lead gen. From landing pages, to social media, live chat, referrals, and more, there’s a lot to choose from.
Let’s see who made the list!
One of the most well-known ways to generate leads is via forms placed on landing pages. It’s a classic method of lead generation, and it can work incredibly well. On your landing page you need a couple of features- including a lead magnet of some sort (ebook, white paper, webinar, etc.), and of course a form that will capture your lead’s information.
That is where Leadformly comes in. They make it easier than ever to create a high performing lead form- no serious coding skills required! Seriously. Choose from a selection of their templates, customize it with your specific info, and then integrate it with your website or landing page.
Leadformly integrates with over 1,000 various CRMs and page builders, making it a solid choice for many brands, no matter what existing software you are using. They are also constantly optimizing their platform and adding additional features. A/B testing will soon be available, which will help you to even further optimize your lead form and super charge your lead generation efforts.
Another great way to generate and capture additional leads is via the use of live chat. A tool such as Intercom is a great way to make use of both chatbots and live customer service reps to engage your leads directly and place them into the appropriate section of your sales funnel.
Set your chatbot to pop up after a specified amount of time (say, 1 minute) asking if the user would like additional information. The chatbot itself can handle all of the routine tasks of collecting the lead’s information and logging it into your CRM, allowing you to capture leads 24/7.
Live agents can also step in when available to directly engage the lead. We love that Intercom makes it easy to set up your own live chat system based on your own brand. This is a great way to try and capture your leads while they are still at your site. After all, once they leave, there is always the chance they won’t ever return- don’t let that happen!
3. Turnstile: Video Marketing
If video marketing is a strong part of your overall marketing strategy (and hey- it should be), then Turnstile is a great lead generation tool for you to consider. Best of all, it is incredibly easy to get started with. Turnstile allows you to input a lead generation form right into your video content- displaying either at the beginning, in the middle, or at the end of your video.
If a user sticks around to watch your video, it is safe to say they are a quality lead you should want to capture. Turnstile makes it easy to make that happen without having to rely on an additional pop up window, link, or form.
Turnstile is a great way to further increase the impact of your video marketing efforts by allowing you to generate leads from your video audience. Don’t miss out on capturing this engaged section of your audience. Turnstile currently integrates with most top email marketing and CRM platforms, including HubSpot, MailChimp, Marketo, and more.
4. Bontact: Social Messaging
The high rate of usage for messenger apps makes them a great location for some additional lead generation efforts. Facebook Messenger and WhatsApp alone have an impressive 1.5 billion users worldwide. Lead generation tool Bontact makes it easy for you to centrally monitor your lead generation efforts across all messenger platforms- including Facebook Messenger, WhatsApp, Telegram, Slack, and a lot more.
This is a great way to engage your leads in a location where you know they are going to be- which results in an improved customer experience for them, and more qualified leads for you. It’s a win-win situation. Best of all, you can control everything from one location, making it easier for you to stay on top of things and quickly interact with your audience.
At first glance you might not think that Quora is a solid lead generation tool, but it really is. Yes, Quora is the site where users ask questions. You’ll find just about everything here, from ‘why is my dog acting so weird?’ to ‘how do I code a smartphone app?’ and everything in between.
That variety makes it a great source for all businesses- no matter your industry. Heading to Quora allows you to find potential leads who have a problem they need solved- and your product or service can help them solve it. You can use Quora to not only answer these user’s questions (which helps establish you as a thought leader in your industry), but also engage them directly to help nurture them and push them towards converting.
Over time Quora can become one of your best lead generation (and even lead nurturing) tools, and best of all, it is completely free. For that reason alone it is worth giving it a shot!
6. Qualaroo: Customer Feedback
Part of a great lead generation effort is to correctly qualify your leads. All leads shouldn’t be treated the same, simply because they have different needs and are at different phases of the sales cycle. A tool like Qualaroo can help give your more customer information that can help inform your lead nurturing efforts.
Qualaroo allows you to ask your customers various questions that will help you to understand your audience. Best of all, Qualaroo has some awesome advanced targeting functionality that allows you to deliver more relevant questions that your audience is more like to engage with and respond to. Qualaroo will deliver certain questions or request feedback based on a user’s action at your website, along with other information.
In addition to requesting feedback you can also use Qualaroo to ask more customer service type questions and provide automated responses that will keep your customers informed (and happy) 24/7. It is a pretty robust tool that gives you a lot of options for engaging your audience and turning them into qualified leads, and hopefully, customers.
7. OptinMonster: Special Offers/Exit Intents
OptinMonster may be one of the most advanced lead generation tools out there. In short, it does a lot. And we mean, a lot. With integrations with all of the major email marketing and CRM platforms out there, OptinMonster also makes it easy for you to get started with their various tools.
In particular, we like their range of special offer and exit intent pop-ups that will help you generate leads right at your website. Instead of broad level retargeting, OptinMonster allows you to set up unique targeting at various pages of your website, making for a more optimized experience that results in increased lead generation.
Easily customize your particular campaign, including setting up your copy and determining what will trigger the offer to pop up. Deploy at your website, monitor your results, and adjust over time as needed. It’s simple, easy, and effective.
8. Extole: Referrals
You know who should be helping you with your lead generation efforts? Your existing customers. No, really! Establishing a solid referral program is a great way to increase leads while also rewarding your customers for spreading the word about your business. Referrals also happen to be some of the best leads for your business- they have a 30% better conversion rate compared to leads generated via other sources.
Extole is a great tool that will help you run your own referral program- including integrating any offline efforts you might engage in. We love this type of lead generation, as it harnesses the power of your existing customers and results in highly qualified leads for your business. Simply put, it makes everyone happy- the existing customer, the referral, and of course, you. That’s a triple win!
We recommend setting up a program that rewards both the existing customer and the new one once they make an initial purchase. This way, you aren’t just getting a lead but an actual customer, and both parties are rewarded for their efforts, increasing both of their chances that they will return to you in the future.
The only thing worse than no leads at all are escaped leads that you couldn’t quite capture. With Lead Forensics, you can capture those users that land at your site or landing page, but leave without filing out your form. This section of users clearly has some level of interest in your company, but without this tool you would have no way of engaging them, or even knowing who they are.
Use Lead Forensics to group these particular leads into a special segment. From there, you can target them with the right content that will have them questioning why they didn’t submit their info in the first place. Lead Forensics easily integrates with various CRMs, including Salesforce, Zoho, and Microsoft Dynamics.
There are plenty of users who land at your website or landing page without providing any information, and they can be just as valuable as the ones who do. Lead Forensics helps you capture these leads, giving you a nice boost in leads without having to start up any additional lead generation efforts.
10. Aimtell: Web Push Notifications
Finally, it is inevitable that your audience will leave your website at some point. What matters is if you are able to bring them back. A great way to do so is via the use of web push notifications. Web push is such a great lead generator because all it takes is the the click or tap of a button, and you’ve got a lead.
Once a user has opted-in to your notifications you can instantly retarget them with a variety of campaigns, including lead magnet campaigns that can encourage users to come back to your website and fill out your form. We recommend adding in some action buttons to further improve the effectiveness of your campaigns.
A complete lead generation effort should involve engaging potential leads both on your site and off your site. Web push allows you to do so in a direct manner, both on desktop and mobile devices, and even if they are not using a browser at all.
You have a lot of options when it comes to lead generation. Based on your brand, you can figure out which of these tools (or which combination of these tools) will work best for you. Do you focus heavily on video? You need Turnstile. Love offering live support? Incorporate Intercom. Wish to retarget users once they leave? Web push can help bring your leads back.
There are so many great options out there, and all will help you towards your ultimate goal of increasing your amount of leads. Which is your preferred method of lead generation? Let us know by leaving us a message!
Looking to get started with web push notifications? Get started for free with Aimtell, or learn more about web push by reading our Beginner’s Guide.
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