Aimtell offers a powerful suite of web push notification features designed to engage subscribers, recover lost conversions and maximize your marketing results. While many users leverage our core capabilities, several powerful features are underutilized.
In this post, we’re highlighting five underrated yet highly effective Aimtell features that can enhance your web push strategy by improving personalization, automating engagement and creating a better subscriber experience. Let’s see what made the list!
1. Abandoned Funnels: Capture Conversions Earlier
Abandoned cart notifications are popular (with good reason), but fewer marketers realize they can also recover lost leads even earlier in the conversion process. Our abandoned funnels feature allows you to target subscribers who start, but don’t complete, key actions on your site, such as filling out a form or progressing through multi-step pages.
This feature is particularly valuable for businesses relying heavily on forms, sign-ups or a multi-step checkout process. You can automatically send timely reminders to subscribers who abandon midway, significantly improving your conversion rates.
Click here to learn how to set up abandoned funnels.
2. Custom Attributes: Take Personalization To The Next Level
Web push notifications tend to perform better when personalized, and custom attributes are an easy way to make that happen. You can track subscriber-specific data like first names, subscription status or purchase history, and then use this information within your notifications.
Instead of generic messages, you could send something like:
“Hey Sarah, your subscription expires tomorrow. Renew now to keep your account active!”
Using custom attributes can help increase relevance and engagement with your push campaigns. Setting up some key custom attributes is a great and easy way to enhance your push strategy into one that is more personalized and effective.
Click here for more information on tracking custom attributes.
3. Generic Attributes: Enhance Personalization With Automatic Data
Generic attributes are variables Aimtell automatically tracks about subscribers, such as city, country or device type. No additional setup required! These attributes allow for an additional layer of personalization, ensuring you can craft relevant and tailored messages for each subscriber.
For an even greater impact, combine generic attributes with custom attributes to create hyper-personalized notifications. For example:
“Hey Alex, don’t miss our sale happening today in Austin!”
By pairing a subscriber’s first name (custom attribute) with their city name (generic attribute), you create a personalized notification likely to drive higher engagement and conversions. These attributes are already being tracked for you, so why not use them and see how they impact your results?
Click here to learn more about using generic attributes in your push notifications.
4. Drip Campaigns: Engage Subscribers Automatically
Automation is key to scaling your marketing effectively. Our drip campaigns feature enables you to send a sequence of automated push notifications triggered by specific events, like new subscriptions.
For instance, here’s an example of an automated welcome drip campaign:
- An instant welcome notification upon subscription.
- A follow-up offer the next day.
- A gentle reminder or incentive a week later.
Drip campaigns maintain ongoing engagement with minimal manual effort, increasing the lifetime value of your subscribers.
Click here to learn more about setting up drip campaigns.
5. Collapse Keys: Maintain A Great Subscriber Experience
Collapse keys, one of our newest features, help you manage subscriber notifications more efficiently. If you regularly send updates (like breaking news or sports scores), subscribers could become overwhelmed by accumulating notifications.
Collapse keys easily resolve this by replacing older notifications with newer ones containing updated information. This ensures your subscribers always see the most relevant, timely notifications without unnecessary clutter.
This feature is available across all campaign types (manual, triggered, RSS, API), making it simple to enhance subscriber satisfaction no matter the type of notifications you send.
Click here for more information on using collapse keys in your push notifications.
Wrapping Up
These underutilized Aimtell features can significantly boost your web push strategy, helping you engage subscribers more effectively, enhance your personalization efforts and streamline your workflow. Don’t leave valuable engagement opportunities on the table. Log in to your Aimtell dashboard and try these powerful features today!
Are you new to the world of web push? Get started for free with Aimtell, or book a personalized demo to discover how it can best suit your business needs.
For more updates, insights and tips, visit our blog or explore our guides collection.
GET STARTED FREE
Tags:
aimtell, automation, digital marketing, web push notifications.
