Ecommerce Retargeting Quick Start Guide For Push

Retargeting your ecommerce visitors doesn’t have to be complicated. You can significantly enhance site engagement and conversions with the right strategies and tools. In particular, web push notifications are a great option for easily re-engaging your site visitors. This guide outlines five essential steps to get started. Follow these steps to set up a robust retargeting framework that keeps your visitors coming back to your site, engaging with your content, making purchases and more.

1. Set Up Your Welcome Notification

A warm welcome can set the tone for your relationship with new subscribers. Your welcome notification is your first opportunity to engage users and give them a glimpse of what they can expect from your push notifications. To make the most of this interaction:

• • Highlight Your Value Proposition: Clearly state what subscribers will gain by staying connected. Whether it’s exclusive updates, special discounts or early access to new products, make it compelling.
  • Drive To A Discount Code: Send subscribers to a page that auto-applies an introductory discount code. This not only makes a great initial impression on your audience but also encourages them to make a purchase.

2. Create Some Triggered Notifications (Specifically For Abandoned Carts)

Triggered notifications are a powerful tool in your ecommerce retargeting arsenal. First, focus on setting up an abandoned cart campaign, as it is highly effective at converting potential sales into actual revenue. The sooner you set this campaign up, the better! 

• • Consider Timing & Frequency: Often, a consumer needs a few touchpoints before making a purchase. We recommend sending an initial abandoned cart notification shortly after the abandonment occurs, but consider also setting up a triggered drip campaign that sends several notifications over a period of minutes, hours or days. 
  • Work Smarter, Not Harder: If you’re a Shopify user, we’ve already set up this campaign and the data points needed for it to work properly. Simply activate it, add your personalized copy and watch your conversion rates climb. Learn more about the data we automatically collect for Shopify users in our documentation.  

3. Enable Conversion Tracking

Understanding the impact of your notifications on sales is crucial. Conversion tracking allows you to measure the effectiveness of your push campaigns beyond traditional “sent” and “clicked” measurements.

• • Track Key Events: The most obvious event to track for ecommerce sites is items purchased. Once you’ve set that up, consider other custom events you might want to track and monitor, such as submitting a form or watching a video. 
  • Monitor And Adjust: Use this data to help you refine your campaigns for better results. If you are getting good click-through rates but low conversions, analyze what is happening on-site that may be causing your audience to leave without buying. 

4. Build Out Your Segments

Segmentation enables you to send more personalized and relevant push notifications. While triggered notifications hone in on specific user actions (like abandoning a cart), segmentation allows you to categorize your audience more broadly while still factoring in behavior, such as the pages they have viewed on your website. 

• • Behavior-Based Segmentation: Create segments based on the pages, items or categories your subscribers view. Or, segment based on the subscriber’s last visit to your site or date of subscription.    
  • Demographic-Based Segmentation: Segments can also be built based on a subscriber’s city, state or country. 

Get these segments built immediately so that as you gain subscribers, they will populate them accordingly. This leads us to our last step! 

5. Build And Schedule Some Manual Pushes

Don’t overlook the power of manual pushes. Remember those segments you built in step four? Now it’s time to use them! Retarget your subscribers with pertinent push notifications to encourage them to return to your site. 

• • Stay Relevant: Send push notifications about new items, sales or updates related to the categories or products subscribers have shown interest in.  
  • Enable A/B Testing: Our A/B testing tool makes it easy to test your message content. Monitor performance and tweak your approach based on what is working best. 

Wrapping Up

This quick start guide is your key to unlocking the full potential of ecommerce retargeting with web push notifications. Use this as your starting point to build a robust push notification strategy to help elevate your brand’s performance. For more in-depth strategies and tips, check out our blog and guides. If you’re new to Aimtell, start with our free 14-day trial and watch your engagement and conversions soar!

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