Content Websites Love Web Push: Here’s Why

UPDATED August, 2024

Are you among those who think web push notifications are only successful for ecommerce brands? While they do get a lot of attention in this space, web push notifications are equally beneficial for content websites. These sites, such as news websites and blogs, rely on delivering valuable content to keep their audience engaged. Web push notifications offer a unique advantage to these content websites, ensuring that their content is both visible and engaging.

Web push notifications are a great way to enhance your marketing strategy and support initiatives on other platforms, such as social media, email or SMS marketing and offer a fresh way of interacting with your audience. Here are some key reasons why content websites have a lot to gain from implementing web push.

Provide The Easiest Opt-In Path

An individual must share personal information on an ecommerce website when purchasing. However, with content based sites, there is typically no need to share this info. Many sites and blogs allow users to view the content without signing up or signing in. If you implement web push notifications, you have the opportunity to turn these users into subscribers in an instant.

In fact, one of the most significant advantages of web push notifications is the simplicity of the opt-in process. Unlike signing up for emails or SMS, which require sharing personal information, subscribing to web push notifications only needs a single click on the “allow” button. This frictionless process makes it easier for content websites to build a subscriber list quickly, without the risk of users providing fake information.

Be First With Breaking News

In the fast-paced world of news, timing is everything. Web push notifications allow content websites to deliver breaking news in real time. Composing and sending out a manual web push notification is quick and straightforward, enabling you to beat your competition and keep your audience informed instantly. Whether it’s politics, technology, entertainment or sports, timely notifications help establish your website as a reliable source for the latest updates.

Personalized Content Recommendations

Personalization is crucial in digital marketing. When users subscribe to web push notifications, you can track their behavior on your website, enabling you to create custom audience segments. This data empowers you to send targeted notifications about new content that aligns with their interests. 

Personalized notifications not only increase engagement, but also prevent subscriber fatigue, ensuring that users receive relevant updates without feeling overwhelmed. Learn more about various segmentation options here.

Utilize RSS Feeds For Automated Updates

One of the most effective ways to keep your subscribers informed without constant manual effort is by integrating RSS feeds with your web push notifications. Aimtell supports a wide range of RSS feeds, allowing you to create automated campaigns that pull content directly from your chosen feed. You can send these updates to all subscribers or target specific segments (as mentioned above). For example, you might set up a campaign to notify users about new blog posts or YouTube videos.

By leveraging Aimtell’s segmentation capabilities, you can ensure that each RSS notification reaches the most relevant audience. For instance, you can target users who have previously interacted with specific types of content or those who haven’t visited your website recently. Simply set it and forget it, and watch the traffic roll in!

How One News Platform Utilized Aimtell To Drive Success

Not convinced yet? Look at the results from one of our clients, a news platform, that utilized Aimtell to drive major success. Covering domestic and international news, this site added over 370,000 new subscribers in just 30 days and generated over 1.5 million notification clicks. 

By combining broad and segmented campaigns, the site maintained high engagement levels and a steady stream of traffic. They also used RSS feed campaigns to deliver breaking news to all subscribers, which resulted in over 20 million notification clicks and a 2.69% CTR. Click here to read the entire case study.

Wrapping Up

Web push notifications are an invaluable tool for content websites looking to enhance their marketing strategy. By leveraging push, you can ensure your content reaches the right audience at the right time, driving traffic and boosting your site’s visibility. Embrace this technology to stay ahead of the competition and keep your audience engaged and informed.

If you’re new to Aimtell, start today with our free 14-day trial and explore our blog or guides collection for more resources on using web push notifications.

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