As we continue to make our way into the new decade, we can’t help but think about ways that will make your life easier. Running an ecommerce business is hard work, and there’s no way around that, but that doesn’t mean that you have to do all of that work by yourself. Whether you are a solo-preneur, or even if you have a solid team to help you, there is a lot that is needed in order to be successful, and it is easy to get overwhelmed or simply run out of time.
Thankfully, you can turn to automation in order to scale your business. Saving you valuable time, and helping provide your customers with a better user experience, automation is something that can help everyone. It has increased in popularity over the last few years, with 2020 being no different. Automation is here to stay.
In fact, spending on marketing automation is expected to grow to $25.1 billion annually by 2023. It’s also not just popular; it’s effective. Almost 90% of agencies have said their marketing automation strategy is successful.
Best of all, getting started could not be easier if you happen to run a Shopify store. Their app store is loaded with useful tools that will easily make 2020 your best year yet. Today, as you’ve noticed, is all about automation. Here are our top 8 picks for the best Shopify marketing automation apps.
If you run an ecommerce store with a large inventory, Post Studio is an app that you absolutely need. Manually taking the time to share all of your items to social media would take such a massive amount of time. We all know the power of social media, so getting this process figured out is something that should be at the top of your list. Automate it!
With Post Studio, you can set up which items you want shared to your social media (they currently share to Facebook, Twitter, and Pinterest with Instagram coming soon) as well as what schedule you want. You have control over the caption, with other elements dynamically changing according to what product is being shared. Simply set it up, and let it do it’s thing!
Price: There is a free plan, or upgrade to their pro plan for $9.99/month
A top tactic for boosting sales is cross-selling, or the act of selling additional related items to a customer. In fact, research shows that up to 30% of ecommerce sales can be attributed to product recommendations. To manually set this up on product or checkout pages would be incredibly time consuming. An app like Recomatic takes care of all of that work for you.
Not only will Recomatic automate these product suggestions, saving you valuable time, it will also likely do a better job than you thanks to its powerful AI that analyzes your inventory and sales history to display the items that users are most likely to purchase.
Their app is incredibly easy to start using, and best of all, their team will help ensure that everything fits the style of your Shopify store seamlessly. Don’t worry about having development skills or a developer on staff- they will take care of it for you!
Price: $69/month with a 14-day free trial
This next app is a great automation that is purely on the backend. While this app won’t directly deal with your customers, it is sure to help keep your store operating so that your customers stay happy. If a customer is consistently finding that your items are out of stock, they are likely to get frustrated and shop elsewhere.
Keeping up with inventory can get challenging as your store grows. Low Stock Notifier is a great marketing automation app that will make your job easier and help prevent you from accidentally selling out of various items at your store.
This app lets you customize your alerts- including what stock level you want to trigger the alert, as well as who the alert gets sent to. Whether that is you, your team, or a vendor, you can set it up just the way you need it. Their editor also lets you easily customize an email template, which is great if you will be notifying vendors and want a professional looking email sent their way whenever an item is low in stock.
Price: Plans start at $2.99/month with a 14-day free trial
Social proof is another awesome tactic for skyrocketing your sales. Nothing can beat the power of a great customer review and photo. Nearly 90% of ecommerce customers look for user-generated content before deciding to purchase. Loox is a marketing automation app that will help you collect and display user reviews and photos.
Loox makes it easy on you by allowing you to set up automated emails that send out after every purchase asking the customer for a review and an image. You can even incentivize the email by offering a discount to users who leave a photo review.
What we like best about Loox is how many unique options you have for displaying user reviews and photos- including in rich snippets on Google, on product pages, in popups, on Facebook, and more. With this app you can fully harness the power of user reviews and put it to great use across search engines, your website, social media, and more!
Price: Plans start at $9.99/month with a 14-day free trial
Email marketing remains an effective tactic and great method of keeping in contact with your audience. However, growing an email list can be quite a challenge, especially these days. People’s inboxes are overflowing and as a result, users are a lot more picky about who they give their email to.
WooHoo is a marketing automation app that will help you boost your email list by offering fun games in exit intent popups that will help you capture a user’s information before they leave your website (possibly forever). By offering something fun, you are increasing the likelihood that a user will give over their email.
With WooHoo, you have several different game setups to choose from- including a wheel spin, a reel design, gift box selection, or card layout. You also have full control over what ‘prize’ options you offer and what percentages you want for each (so for example, you can select a 5% chance of winning a 50% off discount and a 20% chance of winning a 15% discount).
We also like that you can A/B test your popups to see which performs better and gets a better conversion rate. Test out different games and see which your audience responds to better. The result? More emails, and more sales!
Price: There is a free plan available, or upgrade for more features starting at $4.95/month with a 7-day free trial
Looking for a simple app that can make a big difference? Look no further than Happy Birthday Email Discounts! As the name suggests, the app is simple: It automatically sends an email discount to users on their birthday. A simple concept, but one that can have a major pay off.
This app is a great way to set up a program at your ecommerce store that provides value to your customers, shows them that you care, and that helps to encourage brand loyalty. With time, users will come to anticipate and get excited for their birthday reward, putting it to good use at your store. It’s a win win!
There are several ways you can capture a user’s birthday, making it easy for them to provide the info and get into your system, including on the order confirmation page, as well as via a link that you can include in various areas including email campaigns and in the footer of your website for all users to see.
Why not give it a try and see your results? These types of emails typically boast some of the best open rates and click through rates. Be sure to check your analytics and see how they perform, adjusting things as necessary to get the best results.
Price: Plans start at $10/month with a 30-day free trial
For many ecommerce stores, a solid content marketing strategy is what helps pull in new users, turning them into valued, repeat customers that also regularly engage with your website and content. In fact, marketers that prioritize blogging are 13 times more likely to see a positive ROI.
To help advance your content marketing efforts, you should rely on an automated app like Related Blog Posts. This app, which is totally free, will suggest related blog posts to users, encouraging them to stay engaged and read additional articles at your site.
Not only will this app help increase views to your blog posts, it will also help with your SEO, giving you some great additional internal linking, which helps Google and other search engines properly crawl and index your site.
If you are already blogging, there is no reason not to install this app. With no cost involved, there’s no risk to try it out. All that’s waiting for you is more traffic, engagement, and improved SEO.
If you are looking for an excellent, automated method for engaging with your customers, you really can’t beat web push notifications. Delivering both to desktop and mobile devices, these notifications deliver instantly to a subscriber no matter what they are doing. What other platform offers that level of visibility?
Best of all, you have tons of automation opportunities that are really easy to set up. From retargeting abandoned carts, to making personalized product recommendations, sending welcome notifications, re-engaging old visitors, and more, you’ve got options. Here are 5 great automation opportunities for boosting customer engagement specifically.
With web push, you can also create campaigns incredibly quickly without needing to hire a graphic designer or a developer. Anyone can do it! Triggered campaigns give you awesome opportunities for sending relevant, personalized campaigns that you only have to set up once. Determine the trigger, create the campaign, and set it live! Check in with your results and adjust as needed. It really couldn’t be easier.
Price: Plans start at $29/month with a 14-day free trial
You’ve got a lot of great options for marketing automation with your ecommerce store. Hopefully these Shopify marketing automation apps have got you thinking about how you can incorporate more automation into your marketing strategy for 2020 and beyond!
From simple email campaigns, to more complex personalized web push notifications, product alerts, content marketing automation, product reviews, and more, hopefully you now realize how many great automation options you have for just about every aspect of your ecommerce brand.
Looking for more great tools? Be sure to check out our other Shopify roundup posts with other great app suggestions for boosting sales and improving your marketing.
If you want to start using Aimtell to send web push notifications to your customers, you can get started for free, or you can learn more by reading our Beginner’s Guide.
automation, digital marketing, ecommerce, ecommerce tools, marketing automation, shopify.