6 Tools to Drive Traffic to Your Shopify Store

If you think it’s about time you found a way to bring more customers to your Shopify store, you’re in the right place. In this blog post, we analyze six tools that will help you to drive more traffic.

We arranged the tools according to the following logic. Firstly, you should check what already works for you and scale it. Then, create your store’s content based on what people are looking for. Once you do that, build up your audience with additional tools for push notifications and ad automation. Add influencer marketing to increase your reach on social media. Don’t forget to make sure you’re not losing any potential traffic because of some SEO mistakes. And, lastly, sit back and watch those customers flow in.

Let’s dive in!

1. Google Analytics: See where you get traffic from and scale it

Before you jump into adding all the available tools to bring you traffic, first have a look at what already works (or doesn’t) for your Shopify store to make an informed decision on what to do next.

Shopify analytics already provides a pretty great overview of where you get your customers from, but if you want to have a proper data-driven strategy for your online store and maximize your sales, adding Google Analytics is the way to go.

Google Analytics is one of the most popular tools to analyze website traffic, and it’s FREE!

Find your best traffic and sales channels

With Google Analytics, you can see a detailed overview of how well your Shopify store performs. You can see which channel drives the most visitors and sales: social media, ads, email campaigns, search, referrals, or other. You can also see how people travel through your store: where do they go when they come to any of your landing pages, where do they drop out.

Learn about the best way to get traffic to your Shopify store!

Understand your potential buyers

You can also analyze your customers in several ways: time spent on your store, age, gender, location, interests, where they come from. All of this lets you understand who are your best customers and focus your marketing efforts on attracting more of them to your Shopify store.

Once you understand your target audience, you can set goals and monitor conversions. Your possible goals: add to cart, purchases, newsletter subscriptions, visits, etc.

Learn how to use Google Analytics for your needs

Google also provides free courses to learn how to use Google Analytics, so, with just a bit of your time, you can master this great tool at the basic level, and then, if you want to, you can build up your knowledge and use it to bring the right people to your store through the best channels.

Price: Free
Get started with Google Analytics here.

2. Google Keyword Planner: Find what people are searching for and use it to get more traffic

Keyword Planner is a part of Google tools. Its primary function is to help you research keywords for your Google ad campaigns, but it can also serve you in more ways.

Keyword Planner gives a clear idea of what people are looking for, especially when you want to figure out a buyer’s intent.

With Keyword Planner, you can discover the average number of times people have searched for particular terms related to your niche and see popular related keywords.

You can then use this information not just for your Google ads, but you can also use them to improve your online store itself with keyword optimization. For example, you can rewrite your landing pages, product descriptions, metadata (meta descriptions, meta titles), and increase your chances to be found in Google organically.

Price: Free
Get started with Google Keyword Planner here.

3. Aimtell: Use push notifications to bring back visitors to your Shopify store

Aimtell lets you bring back potential customers to your store by re-engaging them with highly targeted website push notifications. By creating personalized content for your segmented audience, you can drive traffic to your Shopify store that is likely to convert.

Your visitors can opt-in with one click

With Aimtell, your online store visitors can subscribe to your website with just one click. Your potential customers don’t need to fill out any forms or submit their emails! Such ease of access makes them more likely to subscribe to push notifications from you.

How does it work?

Once your visitors subscribe to your website, Aimtell starts tracking their page views, location, items purchased and/or added to cart, and a lot more information. You can then segment your store’s subscribers based on your preferred criteria and start sending real-time notifications that are delivered to your site’s visitors even if they don’t have their browser open.

Set push notifications for:

• Sale announcements
• Related products
• Abandoned carts
• Back in stock products
• Price drop
• Cross/Upselling
• Shipping information

Inform your customers with personalized push notifications about things that matter to them the most!

Price: From $49/month. 14-day free trial.
Get started with Aimtell here.

4. sixads: Drive traffic with easy Facebook, Google, and Instagram ads

sixads is a Shopify app that can help you drive quality traffic with easy ads. In just a few minutes, you can put your products in front of millions of potential buyers on Facebook, Instagram, and Google.

Attract the right visitors with super-targeted ads

If you want to attract the right people to your store, your ads need to be super-targeted. sixads tool lets you do just that. The app tracks your store visitors and then targets them at the right time and place with well-crafted ads until your potential buyers convert.

Fully automated campaign set-up process

If you ever tried to create ads on Facebook Ad Manager, you know how much time it takes – too much. With sixads, you don’t have to upload photos or videos, or even write headlines manually – the app does it all for you. You only need to approve the text and visuals that are selected for your personalized ads.

Drive FREE traffic

With sixads, you can also benefit from the community of online store owners who use sixads FREE traffic feature. Think of this community as a shopping mall where shops benefit from being next to each other because they can share the same potential buyers. Your products are displayed in other Shopify stores and attract shoppers who are interested in your niche. In exchange for free traffic, you show products from other shops in your store.

Price: From $7/month. Forever FREE plan available.
Get started with sixads here.

5. Influence.co: Find and connect with the best influencers for your store

Influence.co is an influencer platform that lets you attract potential customers to your online store through authentic influencer content.

Influence.co has over 100,000 influencers in their database. They make it easy and fun to find the right influencers for you. You can search by audience, posting and engagement rates, brands they have worked with, and more.

Besides the usual influencer services, Influence.co stands out in its niche because it also works as a social media platform. As an online store owner, you can connect with and build meaningful relationships with influencers who fit your brand’s niche. This way, you’re even more sure that your influencer marketing will be effective.

Price: FREE plan available. Contact Influence.co for their paid plan.
Get started with Influence.co here.

6. SEO Site Checkup: Make sure you’re not losing traffic

People Google things they want to buy. As an online store owner, you should care about ecommerce SEO because it helps your potential customers find you. SEO Site Checkup lets you make sure you’re not losing potential traffic because of SEO issues.

Analyze your overall store’s health

You can get an overview of your Shopify store’s load speed and analyze the quantity and quality of backlinks leading to your store. You can also check your meta descriptions, meta titles, see if your product images are optimized for search, find out how your page appears in Google search results, and much more.

Learn from your competitors

Compare your Shopify store against your competitors and see how you can improve your SEO to beat them and get more traffic.

Price: FREE trial available. Paid plans start from $22.45/month
Get started with SEO Site Checkup here.

Wrapping Up

Start with analyzing your Shopify store’s performance with Google Analytics to see what already works well and scale it. Then, use Google Keyword Planner to see what people are looking for in Google and adjust your content according to your findings.

Once you’ve done that, install Aimtell to bring back visitors to your store with push notifications. Don’t forget to run easy and targeted ads with sixads to find new potential buyers. Influencers are still influential! Check out Influence.co to work on your presence on social media through authentic influencer content. Lastly, keep your online store’s SEO healthy with SEO Site Checkup to make sure you’re attracting traffic to your site from organic search.

Julija Televiciute is a freelance copywriter at sixads, an app that provides ad exchange and ad automation services for online stores. Specialized in copywriting, social media, and dog memes, she helps businesses get creative with ideas for content that creates value and sells.