We’ve discussed inbound marketing in the past, and today we want to take things one step further. You can read up on our article on inbound marketing techniques for lead generation, as well as our general overview on inbound marketing for tips on perfecting your inbound strategy. Once you’ve read those, it’s time to get started. But you don’t have to handle it all on your own!
Instead, save valuable time by utilizing some of these awesome inbound marketing tools! These will help with everything from your landing pages, to video marketing, social media, content marketing, live chat, web push, and more. Let’s see who made the list.
Landing pages remain a popular inbound marketing tactic, and with good reason. They work! Part of what makes a landing page successful is having the proper lead magnet that will draw your audience in and convince them to hand over their information in exchange for the content. In fact, lead magnets can help improve your conversion rates by a lot. Once you’ve decided on the perfect lead magnet, the tricky part can be designing it. That is where Beacon comes in!
Use Beacon to create awesome lead magnets with ease. Their drag and drop editor is easy to use and will save you both time and money. Instead of having to either spend hours creating your own lead magnet, or spending money to hire a graphic designer to do so for you, you can use Beacon to quickly create high quality, professional looking lead magnets. Their editor even includes a variety of templates that can help you create your lead magnet even quicker.
Price: There is a free plan, or upgrade for more features starting at $49/month
Quizzes are a great way to draw your audience in. People enjoy taking them, and on your end, you get the benefit of collecting valuable customer information. Fieldboom is a tool that will help you create a variety of eye-catching quizzes that your customers will actually want to take. Their Zapier integration makes it easy for you to send quiz responses to your CRM, email marketing platform, or just to a spreadsheet.
Best of all, there are a lot of advanced features that you can use to customize your quizzes. Answer piping, for example, allows you to create more personalized quizzes that update as a user provides their answers. This is a great inbound marketing tactic, and Fieldboom will help you from start to finish- from survey creation, to sharing, to answer collection and analysis.
Price: Plans start at $49/month
We’ve already covered lead magnets, but if you need help with creating and hosting your landing page as well, you need Unbounce! You don’t have to have any coding knowledge in order to create your landing page, but don’t worry, your end result will be a gorgeous, professional looking landing page. If you do want more control over your page, you can add in your own custom code to make the page exactly what you want it to be.
Unbounce has built in A/B testing tools so that you can continually optimize your page for the best results. Start from scratch or from one of their many templates- they have over 100 to choose from! Integrate easily with just about any marketing tool you use- including MailChimp, Slack, or Hubspot.
While Unbounce is primarily known for their landing pages, they also have tools for creating popups and sticky bars that can help you with leads on your actual website. This is definitely something to keep in mind when considering how to best optimize your actual website and engage your audience.
Price: Plans start at $79/month with a 14-day free trial
Content marketing is more than likely a major part of your inbound marketing strategy. Quality content is one of the best ways to engage your audience and turn them into lifelong customers. One main method of content marketing is blogging, and if you run a blog, you need to use Grammarly.
Let’s face it, there are a lot of blogs out there. In fact, about 2 million blog posts are published each and every day. There’s a lot that you can (and should be) doing to stand out from the crowd with your content, and one thing is making sure that your content is clear and free of mistakes.
What we like about Grammarly is that it does more than just basic grammar and spelling checks. In addition to that, its AI assistant will help improve your writing by giving suggestions on better words to use, how to be more concise, improve clarity, and more.
In addition to checking your blog posts, you can also make sure all your other copy is in top condition using their browser extension that will help you with everything from emails, to social media posts, to Slack messages.
Price: There is a free plan with limited features, or upgrade to premium for $11.66/month (billed annually)
It’s 2019- are you on board with video marketing yet? You should be! Video is one of the best performing inbound marketing techniques. Studies show that 53% of people engage with a brand after seeing one of their videos on social media. Wistia is a tool that will help you with your video marketing efforts.
Wistia has all sorts of tools to help you optimize every last detail of your videos- including things like the play button (customize it to match your brand colors!), your thumbnails, and more. Place your videos on your website, or export them to share on social media. They also have plenty of reporting tools and A/B testing options so that you can monitor your performance and adjust things accordingly in order to better connect with your audience.
Price: There is a free plan, or upgrade for more features starting at $99/month
Live chat is a great way to engage anyone who lands at your website. Drift is a tool that allows your sales team to chat live with customers and also helps you set up a chatbot that can answer questions at any time. This is a great way to ensure a potential customer doesn’t leave your website without getting the information that they need.
Chatbots and live chat are so great because they give customers the information that they need immediately. People love it, and are coming to expect it (30% already do). To help yourself stand out from your competition and give your audience what they want, get started with live chat. Drift makes it incredibly easy to get started, and their chatbots are easy to set up. Anyone can do it- seriously!
Price: Individual plans have a free option, or a standard plan at $50/month. Team plans start at $400/month
Content marketing and social media go hand in hand. What do you do after writing a blog post? Share it on social media of course. It’s a great way to engage your audience and also potentially draw in new people to your brand.
In addition to your own content, a great tip for social media marketing is to share related content on your pages. Instead of always sharing only your work, you can find other articles that your audience is likely to also find interesting. This helps keep your social media channels always fresh with content without feeling the pressure of having to constantly put out new blog posts of your own.
However, the downside to sharing other content than your own is that there is no connection back to you and your website. That is where Sniply comes in! Sniply is a great, simple tool that allows you to add a simple call to action button to any link that you share. Have the button link back to your homepage, a landing page, or perhaps a related blog post of yours. Track how your links are performing in terms of both clicks and conversions. It’s simple, easy, and effective!
Price: Plans start at $29/month with a 14-day free trial
If you have an Instagram or Pinterest account, you need to use Tailwind. If you don’t use either Instagram or Pinterest, you should probably start, and then use Tailwind to help you schedule your posts! Instagram in particular is one of the most popular social media platforms at the moment, and it’s a great way to draw in new customers.
We all know how much time social media can take, but Tailwind will help save you time and help you improve your strategy overall. Tailwind will help you discover the best times to post your content based on when your actual audience is most engaged, help you find the right hashtags to use, and provide you with useful analytics to see how your posts are performing.
Price: Plans start at $9.99/month
We’ve talked about Quora before when discussing top lead generation tools, but we had to include it here on our list of inbound marketing tools as well because it is such an effective, but underrated option when it comes to generating quality leads. First of all- it’s completely free, which is always a plus, especially if you have a smaller marketing budget. Second of all, it’s a great way to prove yourself as a thought leader in your industry and pull in a lot of new qualified leads.
You can find just about anything on Quora, making it a possibility for nearly any brand, no matter what industry you are in. While it does take some time to find the right questions to answer, it is time well spent. Not only are you answering one person’s question, your answer will remain there and anyone wondering the same thing will find your same answer (and link back to your website). Over time, it can become one of your most powerful inbound marketing tactics.
Finally, web push notifications are a great way to directly engage your audience and draw them back in to your website. You can use web push in a lot of unique ways- share a new blog post, encourage a user to complete a form, retarget an abandoned cart, or send an introductory offer to help encourage them to make their first purchase with you. And that’s just to name a few!
Web push can easily be adapted for any brand, no matter the industry. With Aimtell, you get plenty of powerful automation options, segmentation abilities, A/B testing, and a whole lot more. Our Shopify and WordPress plugins make it easy to get set up, and our Zapier integration allows you to easily connect with hundreds of apps.
We recently discussed all the things you need to build the perfect web push campaign, so make sure you read up before getting started.
Price: Plans start at $29/month with a 14-day free trial
To reach today’s audience, you need to engage in inbound marketing. Thankfully, there are so many tools out there to help you with every aspect of your inbound marketing strategy. With the help of these inbound marketing tools, you will easily be able to achieve all of your marketing and business goals.
What is your favorite inbound marketing method? Do you find the most success with lead magnets, social media, web push, or something else? We want to know! Leave us a message with your thoughts.
Are you looking to incorporate web push notifications into your inbound marketing strategy? Get started for free with Aimtell, or learn more about web push by reading our Beginner’s Guide.
digital marketing, inbound marketing, web push notifications.