Dealing with cart abandonment is inevitable when it comes to the world of ecommerce, but that doesn’t mean there isn’t anything you can do about it. In fact, there is plenty you can (and should be) doing to try and earn back some of those sales you were so close to attaining.
There are numerous reasons why a person may abandon their cart- they changed their mind, got distracted, didn’t like the price, found your competitor, or any other number of reasons. Thankfully, you can overcome many of those reasons and secure the sale.
How so? By sending the right web push campaign! Web push is one of the best ways to reduce cart abandonment, as your message is sure to be seen by your audience. No more getting lost in a crowded inbox or social feed. And no more losing track of a customer who didn’t provide their contact info!
Need some inspiration for your cart abandonment campaign? You’ve come to the right place. Here are 8 great notification ideas along with real-life examples from some of our great Aimtell clients. Use these templates at your own store and watch your cart abandonment rate fall!
1. Sale Announcement
If price is what is keeping your customers away, announcing a new sale is a great way to draw them in. This is a quick and easy way to see an increase in traffic to your site without having to do a lot of extra work. You were already planning the sale anyways, so advertising it is a natural step to take that will certainly pay off.
2. Buy One Get One
If you want to get rid of a lot of inventory, a BOGO sale is a great way to do so, and it’s something that customers love. If a customer has already committed to purchasing with you, it is likely they will pay a little more in order to get an additional item.
Alternatively, if they were undecided about who to shop with, seeing that they can get two items for either the price of one, or a little more than the price of one, can be the determining factor they need to shop with you.
3. Free Shipping
Check out any research study on cart abandonment and you’ll see that the top reason almost always has to do with shipping. People simply don’t want to pay for it. A great way to capture your abandoned carts is to offer your customers what they really want- free shipping! Combine that with another tactic such as urgency (24 hours only!) and you’ll see a nice boost in sales.
Entice your customers to come back and finish their order by giving them an exclusive offer that is relevant to their purchase. This is a great opportunity to cross-sell other items that they are likely to want to use with the item they were already thinking about purchasing.
Combine the cross-sell opportunity with a discount and you have a great campaign that will certainly recover a lot of your abandoned carts.
5. Low Stock Notification
Nobody likes missing out on a great deal or great event. Instilling that fear of missing out on something is a great way to recapture your customers and have them complete their order. The FOMO is real, but it doesn’t have to be! Alert your customers that the item they are interested in is either low in stock, or being held in their cart for only a brief time.
This FOMO tactic, which also pulls in the sense or urgency, creates a really powerful call to action. You don’t want to miss out on that great deal, do you? Of course you don’t!
6. Countdown Sale
Build up some excitement around an upcoming sale by starting a countdown and alerting your subscribers. This is a great way to refresh the memory of your subscribers and alert them of a great sale you will be running.
Sometimes a user abandons their cart and simply forgets about it. By counting down to a great sale you are reminding them of what they left behind and also enticing them to come back by running a great sale.
7. Supportive Messaging
Everyone loves a little praise now and then. It’s in our nature. Play into that by crafting campaigns that focus on positive emotion and also on complimenting a customer’s choices. The positive reinforcement can help convince them that purchasing the item is the right thing to do.
Sometimes all it takes is a little push to help a customer convert, and that is exactly what this type of campaign accomplishes. Consider also personalizing the campaign by including the subscriber’s name to really drive home the message.
8. Align Purchase Intent
How will the product a customer is shopping for improve their life? Consider the benefits of a particular product and use that to help close the sale.
After all, most customers shop for items to relieve a certain pain point they have. Whether that is needing a better wardrobe or getting a better night’s sleep, reminding them that your product will help them achieve that is a great way to convince them to return to your site and finish their purchase.
9. [Bonus] Funnel Abandonment
Did you know you can now track and retarget subscribers who abandon a funnel campaign of yours? This is great for users who look at products but don’t commit to adding them to their shopping cart. You can still go after that sale!
Target subscribers who abandon a certain product page or category to remind them of your brand. This alone may be enough to bring them back, or you can add in a discount code to help sweeten the deal.
These are some of the best tactics to employ when trying to reduce cart abandonment. By offering a discount, creating a sense of urgency, instilling FOMO, being supportive, and more, you can easily reclaim some of your abandoned carts.
Which cart abandonment tactic is your favorite? Is it something we didn’t mention here? Let us know and send us a message!
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abandoned carts, digital marketing, ecommerce, web push, web push notifications.