Web Push Isn’t Just for Ecommerce Brands (and Here’s Why)
If you do a quick Google search for web push notifications, you’ll find a lot of information regarding their usage with ecommerce sites. We’ve talked about it too! If you run a Shopify store, utilizing web push is a great way to engage your customers. What about if you don’t run an ecommerce store? Turns out you are in luck too.
At its core, web push is about driving traffic to a given website. With its heightened visibility, it is a great way to engage your audience, remind them who you are, and get them to take action back at your website. Who says ecommerce brands should be the only ones benefitting from this platform? Not us.
Our users come from a variety of backgrounds and industries, and we love seeing how they use Aimtell to help grow their business. To help give you an idea of just how useful web push can be, here are 5 non-ecommerce industries that have a lot to gain from using web push notifications.
Membership sites have become incredibly popular in recent years. As a user, you sign up to gain access to various premium pieces of content and the chance to interact with other users. As the site owner, you get a steady income stream and a highly engaged user base. Most users will pay a monthly fee to remain a member.
Membership sites exist for just about any industry you can think of, and if your site gives users the ability to interact and exchange messages with other members, you are a great candidate for web push.
When you get a new text message, do you get an alert? More than likely you do. Message alerts are some of the most common push notifications, and with good reason. This only becomes more important when dealing with web push and membership sites.
Chances are, your users are not actively monitoring your website every day checking for new messages. Even if they are, wouldn’t it be much easier if you alerted them when they have a new message? This ensures that no communication goes unread, and even better, drives the user back to your website. Beyond replying to the message, they may take other actions at your site that you want them to.
The success of your membership site lies directly in the hands of your members. If they decide to cancel their membership, that is lost income for you. Web push notifications will help keep your members active and engaged at your site, ensuring they will regularly renew their membership with you.
Gambling and Betting Sites
For those in the gambling and betting industry, you understand how fast things move. Odds change and new races begin all the time- it is a lot to keep up with. Your users are spending their money based on these variables- so it is in your best interest to keep them informed.
If you are looking for the best possible way to engage your audience in real time, you will find that web push is far and above the best way to go. Because these notifications are delivered in real time and work on both desktop and mobile devices, you can be sure that your messages are being seen by your audience, instead of going unnoticed or being buried in a crowded email or text message inbox.
Our advanced segmentation options as well as our triggered notification options ensure that your messages are going to the right people and for the right reasons. Take the above website, for example. BetAmerica covers live races from over 400 tracks. Should you send notifications to everyone about every race that is coming up? No! Instead, segment your audience according to the races they are betting on and send live updates when necessary.
Utilize triggered notifications for specific actions that people take at your website- such as to confirm a bet they have placed, their individual results after a race has ended, updates to odds for a horse they have bet on, and more.
Content Based Sites
We have already discussed the benefits of web push for content based sites, so we won’t spend a lot of time on it here. However, it is important to note just how beneficial web push notifications can be for websites that rely on traffic and users consuming their content in order to be successful.
If you run a blog or another content-heavy site, web push notifications will be a great tool for you to announce when new content is live at your site. Keep in mind that these notifications should be properly segmented and targeted at users who are most likely to be interested in that particular piece of content. Nearly 40% of people say that they want notifications that alert them of new content that is personalized/relevant.
If you cover news, web push is also great for distributing breaking news instantly. News travels fast these days, but if you can get at the front of the pack and alert your subscribers first, you are sure to see a nice boost in traffic to your website.
Read our full article on content based sites here.
For those in the insurance industry, web push notifications are a great way to engage your clients and keep them up to date with relevant news or account information. If you allow users to request a quote or submit a claim at your website, web push can be used both to confirm their requests and to update them on the status of things.
Because matters dealing with insurance are fairly urgent in nature, web push is a great way to separate yourself from competitors by alerting your users much quicker with important information.
Additionally, if you schedule appointments online (as American Home Shield does for repair appointments), web push is a great way to keep users updated. Send a notification when an appointment is upcoming or when a worker is on his or her way, just to name a few examples.
There is a lot of competition in this industry, and great customer service is one of the best ways to secure your customers for life. Web push can help you provide superior service that your customers will appreciate. No one likes dealing with insurance companies, but if you can make the process smoother and quicker, that is not something a customer will soon forget.
Lead Generation Sites
Finally, if you run a lead generation site, web push will be one of your best tools to help you capture more qualified leads. Just as people abandon their shopping carts, they also abandon lead generation forms. Web push is one of the best ways to retarget those users in order to get them to complete their form.
Not only will web push help you increase your amount of leads, it’ll make things easier on your subscribers as well. Sending a simple reminder notification (as pictured above) makes it easier than ever for the user to provide their information which is passed back into the form to speed up the completion process. The easier you can make the process; the more success you are going to have.
We won’t get into the specifics of what makes a good lead generation form (here’s a helpful guide if you are looking for one), but rather our takeaway here is that web push notifications will help you get more leads, which translates to more business, which ultimately spells success for your business.
Hopefully this gave you a pretty good idea of the range that web push notifications have. No matter what type of business you run, there is always potential there to implement web push notifications to help your business thrive and grow.
Have you had success in another industry using web push? We want to hear about it! Comment below or send us an email.