How much time do you spend thinking about the purpose of your marketing initiatives? Of course, your overall goal is always to drive sales, but as we all know, overly salesy marketing tactics really don’t work anymore. So what does work?
People today expect a lot more from brands, and it is up to you to deliver if you want to achieve your ultimate business goal. In particular, people today want to feel a connection to the brands they shop with. A recent study found that 64% of people want brands to connect with them. That was only second to wanting brands to be positive contributors to society!
Thankfully, brands today have a lot of options when it comes to connecting with their audience, and one such way is via web push notification. There are so many campaign possibilities that give you so many opportunities to connect and engage your audience.
Looking for some examples? You are in luck. Here are 10 ways to use push notifications to connect with your audience.
1. Welcome them
A great way to start off your relationship with your new web push subscriber is to welcome them and thank them for opting in to your notifications. As with any relationship, making a good first impression can make all the difference. The same goes for your relationship and connection with your audience!
We recommend including some sort of welcome discount to help inspire your subscribers to convert. Even a small 5 or 10% discount can encourage a sale, and the gesture is one that your audience will remember and appreciate. Best of all- you can automate your welcome notifications!
2. Congratulate them on a completed task
If you are a SaaS company, gamification is one of the best ways to keep customer engagement high. This can also be a great strategy for B2C brands as well, especially with rewards or referral programs. Either way, make sure that your gamification is a part of your web push strategy to connect with your audience and encourage them to continue earning points or completing tasks.
Once a user does complete a task, reach a milestone, or earn a reward, make sure you alert them via web push! Congratulate them on their accomplishments and encourage them to keep going. Not only will they like the positive reinforcement (that is just basic psychology), it will also help keep them engaged with whatever program you have set up.
3. Share brand announcements
Keep your audience in the loop on all major brand news via web push notification. This is especially important if you frequently add new products or restock existing products at certain times. Send out restock times, product launch dates, and more! This is also great for advertising sales.
You can easily frustrate your audience by accident if you do not do a good job keeping them informed on things like sale dates or restock times. Instead, schedule these campaigns to ensure you are sharing all important information with your audience in a timely manner. You can even schedule a notification expiration date if you want!
4. Provide order updates
There are plenty of user-specific push notifications you can send, and one great example of that is order update notifications. We all want to know the status of our orders, no matter where we purchase from. Be proactive with this information by sharing it via web push! Confirm with a user once their order is placed, when it has shipped, as well as when it has been delivered (just to name a few examples).
People today have come to expect this type of information, and web push presents one of the easiest, most convenient ways to share it. This keeps your audience happy, instills more trust in your brand, and is just one of many ways you can focus on improving your customer retention rate.
5. Deliver breaking news updates
If you are a content based website, one of the best ways to connect with your audience is to share with them breaking news relevant to the industry you cover. This will not only help establish your brand as an industry leader by quickly covering news, it also helps you improve your connection with your audience.
To make this type of campaign even more effective, segment your audience based on various types of content you share. For example, if a user has never engaged with the sports section of your website, you don’t need to send them any sports related breaking news campaigns. Only send alerts to users who have engaged with that specific type of content- it will feel more relevant and personalized, and therefore also result in a higher click through rate.
6. Send personalized product info
For ecommerce brands, sending personalized product info is pretty much a must-do in terms of web push campaigns. This is one of the best retargeting strategies you can engage in, and typically will result in a solid amount of traffic and conversions.
There are several types of product campaigns you can send. Alert a user when a product they have looked at is low in stock, back in stock, or on sale, for example. Because the campaign is personalized to what a user has actually looked at, it will perform much better, and combined with the right copy and CTAs, you’ll see great results.
7. Alert of account action
This type of push notification can work for several different types of businesses. If a user can register at your website, a great idea to connect with them is to alert them of any account action. This might be that they have received a new message, that they have an appointment coming up, a bill due, or that a flight of theirs is delayed.
The point with these notifications is to keep your audience alert of anything relevant to their own presence at your website. This is information that your audience needs, and web push is simply one of the best ways to deliver it (similar to sending order updates for ecommerce brands).
8. Present new content
You already know that content marketing is one of the best inbound marketing techniques to connect with your audience, and web push can help you amplify those efforts! Make sure you still use some smart segmentation to make sure your campaigns feel relevant. Share whenever you publish new new content- including blog posts, videos, or even social media posts.
If you are looking at your analytics and not pleased with your results, consider running some A/B tests to figure out what works best. Test out different headlines, action buttons, or even large images to see what inspires your specific audience to click!
9. Encourage return visits
One main reason why marketers decide to get started with web push is to increase their website traffic. That is one of many marketing goals you can accomplish with web push, and by encouraging return visits you can also connect with your audience in a more meaningful way. Instead of sending out a broad message, we recommend creating a repeating campaign that will send out according to a set schedule you create that encourages users to return to your site.
Make the notification sound more personal by adding in custom attributes such as a user’s name, and also adding in specific information such as how long it has been. You can also encourage them to complete a specific task, such as earning more rewards points, referring a friend, or liking you on social media.
10. Retarget abandoned carts
Finally, you can always connect with your ecommerce audience by retargeting anyone who abandons their cart. This is another type of automated campaign you can set up, and you absolutely should in order to maximize your conversions and reclaim at least some of those abandoned carts. In fact, if you are a Shopify user, this is a triggered campaign that will already be set up for you. All you have to do is customize it to your store and enable it. It couldn’t be easier, or more effective.
No matter what industry you find yourself in, you can use push notifications to connect with your audience. Use web push to send personalized campaigns, drive traffic, reclaim abandoned carts, share company news, encourage activity, and so much more.
Do you prefer a certain tactic when connecting with your audience? Let us know by sending us a message!
If you are looking to start using web push notifications, you can get started for free with Aimtell, or learn more about web push by reading our Beginner’s Guide.
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