The holiday season brings a surge of ecommerce activity, and with it, increased competition for consumer attention. To make the most of this critical sales period, brands need a direct, effective way to re-engage their audience. That’s where web push notifications come in.
Push can help you drive more traffic and sales when it matters most. Let’s walk through why push notifications are such a powerful tool for holiday marketing, and how to maximize their potential.
Unlike emails that get buried or ads that rely on third-party data, web push notifications are a direct line to your subscribers. Once someone opts in, you can send them personalized messages that appear on their desktop or mobile device, even if they’re not currently on your site.
During the holiday rush, push notifications let you:
Push cuts through the noise to deliver your message fast. That immediacy makes a big impact when every hour of your campaign counts.
Triggered push notifications are your secret weapon for holiday sales. Once set up, they run in the background and target shoppers based on specific actions they take (or don’t take) on your site.
Some of the most effective triggered campaigns include:
These automated messages help you convert more visitors into customers without needing to manually manage every promotion.
Holiday shoppers are bombarded with marketing messages, but yours don’t have to get lost in the noise. Aimtell’s AI-powered predictive sending feature ensures your messages are delivered at the exact moment each subscriber is most likely to engage. No more guessing the right time to send; AI does the work for you.
Utilizing our built-in AI features is one of the best ways to optimize your campaigns this season, likely providing a notable boost in visibility and click-through rates, and helping you stand out during peak shopping periods. Don’t forget about our AI link validation tool, which automatically scans your campaign links and flags any broken URLs. It’s an easy way to avoid costly mistakes, especially when you’re juggling multiple holiday promotions and landing pages.
Looking to level up your push performance even more? These quick tips can help you boost results and drive more holiday conversions.
Need proof that push works during the holidays? One ecommerce brand used Aimtell web push notifications last holiday season and generated nearly $200,000 in revenue. With an innovative strategy that leveraged manual and triggered campaigns, the brand was able to engage users at various touchpoints, ensuring their messaging was relevant and timely, ultimately enhancing the customer experience and driving conversions.
Read the full case study here. Your brand could be next!
Web push notifications provide a direct, personalized connection to your audience, making them a powerful tool for standing out and driving action during the busiest shopping season of the year.
Ready to make the most of your holiday traffic? Start your free trial or book a personalized demo to discover how our platform can help you drive more sales this season (and beyond)!
For more updates, insights and tips, visit our blog or explore our guides collection.