Shoppers are always on the lookout for the best holiday deals, but they also want offers that feel tailored to their needs. With so much competition, brands need to implement creative strategies to catch their attention and stand out from the crowd. For one ecommerce clothing retailer, using Aimtell last holiday season was the key to success.

By sending a variety of web push notifications, the retailer re-engaged consumers who had already shown interest in their brand by doing things like subscribing to the brand’s web push notifications, adding items to their carts or browsing product pages. This direct communication channel allowed the brand to cut through the holiday noise, avoiding crowded inboxes and busy social feeds, and deliver personalized promotions straight to consumers’ devices.

The result? Strong conversions during the crucial Q4 shopping period, proving how effective web push notifications can be in maximizing holiday revenue for ecommerce brands.

Optimized Messaging From Manual And Triggered Campaigns Generated Nearly $200K In Revenue Over Two Months

To maximize their impact during the holiday season, the clothing brand used a combination of manual and triggered push notification campaigns to reach consumers. Manual campaigns promoted discounts and gifts to engage consumers, while triggered notifications were automatically sent to bring shoppers back to the website based on specific actions, such as cart abandonment.

The brand saw massive success with welcome push messaging and reminders for abandoned carts due to their ability to capture attention and speed up the buying process. By leveraging both manual and triggered campaigns, the brand was able to engage users at various touchpoints, ensuring their messaging was relevant and timely, ultimately enhancing the customer experience and driving conversions.

Ready to see how Aimtell can help you
boost your holiday revenue? Book a personalized demo today!

Manual Push Notification Campaigns Drove Steady Website Traffic

In November and December 2023, the ecommerce brand sent numerous manual campaigns, generating an impressive $98,892 in total revenue. Campaigns highlighted holiday specials, featuring easily redeemable discount codes:

The brand’s Christmas campaign generated high conversion values throughout its duration, highlighting the effectiveness of well-timed marketing strategies during the busy holiday season.

To capitalize on the Black Friday shopping frenzy, the brand launched a dedicated campaign promoting top offers, including exclusive coupon codes and limited-time sales, which delivered impressive revenue results totaling nearly $100k. By extending the limited-time promotions beyond Black Friday, the brand maintained momentum,ensuring continued engagement and driving additional sales.

These manual web push campaigns proved incredibly influential in re-engaging consumers eager to take advantage of holiday shopping deals.

Pro tip: Don’t be afraid to include promo codes in your push notifications! However, since
these messages disappear once clicked, either auto-apply the codes when a subscriber clicks or make sure the
codes are visible on your website for the consumer to use.

Enhancing Q4 Revenue Through Consumer Re-Engagement With Triggered Push Notifications

Triggered campaigns proved highly effective in re-engaging subscribers and boosting activity, generating $90,446 in revenue for the brand in just two months. In particular, welcome push notifications and cart abandonment campaigns helped the brand increase conversions and create amore personalized user experience throughout the holiday shopping season.

A welcome notification drip series was impactful for this brand, keeping them top-of-mind with new subscribers and encouraging action. This helped establish an early connection with customers and fostered ongoing engagement throughout the holiday season.

Abandoned cart notifications were also vitally important for recovering potential sales that might have otherwise been lost. These timely reminders rekindled interest in items left behind, prompting customers to complete their purchases. By leveraging these push notification tactics, the brand achieved strong results during the 2023 holiday shopping season.

Want to learn more about creating
successful web push campaigns all year long? Download our ecommerce guide now!

Looking For Ways To Stand Out This Holiday Season?

Web push notifications are a fantastic option for ecommerce brands to consider when crafting holiday marketing plans. By leveraging several well-crafted, timely campaigns and a series of automated notifications, this brand drove nearly $200k in revenue. Businesses can easily connect with their audience and drive more sales by using targeted web push notification campaigns for holiday promotions.

Interested in generating these results for your brand? Start your free Aimtell trial today! Plus, book a personalized demo to discover how Aimtell can help you
effectively re-engage your website visitors this holiday season and beyond.