About Aimtell

We have been sending web push since it began.

Aimtell launched in 2016, when browsers first let websites send push notifications. Ten years on, we have sent more than a trillion of them for publishers, stores and brands around the world.

1 trillion+push notifications sent
100M+data points collected every day
80 millionsubscribers managed for a single brand
30,000+sites have run Aimtell
Brands that have sent with Aimtell
SheineBayGrouponThe Home DepotVirginAmerican Medical AssociationPrincess Polly
Our story

Ten years in web push.

We started Aimtell to give websites what apps already had: a way to reach people after they leave. The channel has changed a lot since then, with new browsers, new permission rules and now AI. We have built for each change as it came.

Along the way Aimtell grew to a team of 30, was backed by outside investors and was acquired by a publicly traded company. In 2025 we bought it back, and it has been independent ever since.

  1. 2016

    Aimtell launches

    Chrome had recently opened push notifications to websites. Aimtell was one of the first platforms built only for web push, so any site could reach its visitors without an app.

  2. 2019

    Outside investment

    Investors backed Aimtell to scale the platform for the biggest senders on the web.

  3. 2021

    Acquired

    By 2021 Aimtell had grown to a team of 30. That year it was acquired by a publicly traded company.

  4. 2025

    Bought back and independent

    We bought Aimtell back from its publicly traded parent, a rare step for a company that has been through an acquisition. With no parent company or outside shareholders to answer to, every product decision is made for our customers.

  5. Today

    Over a trillion notifications sent

    AI optimized delivery, an MCP server for Claude and ChatGPT, and every feature on every plan.

How we work

What you can count on.

The commitments behind every Aimtell account, whatever its size.

Your subscribers belong to you

Visitors subscribe to your domain, not ours. Export your subscribers whenever you like, and take them with you if you ever leave.

One product on every plan

Pricing follows how many subscribers you have. Every feature, from the API to AI, is included from the smallest plan up.

Built for volume

More than a trillion notifications have gone through the platform, including one brand with 80 million subscribers. It collects hundreds of millions of data points every day.

Answers from the people who build it

Questions are answered by the people who design and run the product, so you get a real answer the first time.

“The most complete tool in the market!”
GrouponBruna C. Product Analyst, Groupon

See what ten years of web push can do for your site.

Start a free trial, or get in touch and tell us what you are sending.

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Fourteen days, every feature included, no credit card.