While the average number of website visits varies by industry, data shows that consumers across the board aren’t typically converting the first time they land on a website. Re-engagement strategies, including the deployment of Aimtells, can help ecommerce (and other) brands stay in front of website visitors encouraging them to return and take action.
Recently, a popular ecommerce clothing retailer turned to Aimtell to enhance its re-engagement strategy. The brand successfully generated clicks back to its website and increased sales by re-engaging active consumers who have taken on-site actions, such as adding items to a shopping cart or viewing certain product pages.
A combination of triggered and segmented Aimtells helps this clothing retailer generate results. Upon analyzing campaigns over a three-month period post the launch of Aimtell, results show that the brand generated nearly 90,000 clicks and more than $130,000 in sales. Re-engaging active consumers helped inspire micro-moments, leading these subscribers to convert.
The Aimtell user referenced in this case study is able to calculate precisely how much revenue is generated directly from its Aimtell campaigns because they enabled conversion tracking. Aimtell conversion tracking also allows the retailer to compare performance across campaigns to see which campaigns are performing better at advancing the primary objective of increasing sales.
Retargeting abandoned carts is one of the best ways for ecommerce brands to increase revenue, and triggered Aimtell campaigns can be very effective at re-engaging website visitors, returning them to their carts and encouraging conversions. With this brand, in particular, two unique triggered campaigns have generated a steady revenue stream, contributing to the $130,000 in sales.
A sample welcome Aimtell
For the ecommerce retailer noted in this case study, a welcome message Aimtell is sent immediately to every opted-in Aimtell subscriber. Welcome Aimtells are a great way to encourage an initial action, like sharing an email address. Plus, by sending the Aimtell immediately, the brand capitalizes on the visitor’s interest in the brand and creates an immediate opportunity for the subscriber to anticipate future Aimtell re-engagement messages.
The ecommerce retailer also uses abandoned cart messages in Aimtells, deploying them to subscribers who abandon their shopping carts. These consumers have shown an interest in specific products, and the abandoned cart Aimtell campaign leverages that interest to encourage action. The cart abandonment automated Aimtell campaign has been successful for the brand by bringing interested consumers back to finish their purchases.
A sample abandoned cart Aimtell
Aimtell allows for detailed audience segmentation, a feature leveraged by the ecommerce retailer to deploy targeted messaging to defined segments to encourage specific actions. Consumers are grouped based on the pages they viewed on the website, such as certain types of clothing, sale items or new arrivals. The brand deploys targeted and segmented re-engagement Aimtells encouraging consumers to view specific SKUs or to check out what is new in stock for categories they have shown interest in.
The combination of triggered Aimtells plus these segmented campaigns helped the brand generate nearly 90,000 clicks and over $130,000 in sales in three months.
Aimtell encourages A/B tests to help determine consumer preferences. For example, the ecommerce retailer tested two different icons within Aimtells. As a result of this test, the retailer discovered that product images were more engaging than an image of a woman’s face. These valuable insights reveal what consumers are engaging with and can help inform decisions for what to include in future Aimtells.