While the average number of website visits varies by industry, data
shows that consumers across the board aren’t typically converting the first time they land on a website.
Re-engagement strategies, including the deployment of Push Notifications, can help ecommerce (and other)
brands stay in front of website visitors encouraging them to return and take action.

Recently, a popular ecommerce clothing retailer turned to Aimtell to enhance its
re-engagement strategy. The brand successfully generated clicks back to its website and increased sales
by re-engaging active consumers who have taken on-site actions, such as adding items to a shopping cart
or viewing certain product pages.

Sample Results From Aimtell Campaigns: $130,000 In Incremental Sales In 3 Months

A combination of triggered and segmented Push Notifications helps this clothing retailer
generate results. Upon analyzing campaigns over a three-month period post the launch of Aimtell,
results show that the brand generated nearly 90,000 clicks and more than $130,000 in sales.
Re-engaging active consumers helped inspire micro-moments, leading these subscribers to convert.

The Aimtell user referenced in this case study is able to calculate precisely how much
revenue is generated directly from its Aimtell campaigns because they enabled conversion tracking.
Aimtell conversion tracking also allows the retailer to compare performance across campaigns to see
which campaigns are performing better at advancing the primary objective of increasing sales.

Triggered Push Notifications Re-Engage Ecommerce Customers And Provide Steady
Revenue Streams

Retargeting abandoned carts is one of the best ways for ecommerce brands to increase
revenue, and triggered Aimtell campaigns can be very effective at re-engaging website visitors,
returning them to their carts and encouraging conversions. With this brand, in particular, two
unique triggered campaigns have generated a steady revenue stream, contributing to the $130,000
in sales.

A sample welcome Aimtell

For the ecommerce retailer noted in this case study, a welcome message Aimtell is
sent immediately to every opted-in Aimtell subscriber. Welcome Push Notifications are a great
way to encourage an initial action, like sharing an email address. Plus, by sending the Aimtell
immediately, the brand capitalizes on the visitor’s interest in the brand and creates an
immediate opportunity for the subscriber to anticipate future Aimtell re-engagement messages.

The ecommerce retailer also uses abandoned cart messages in Push Notifications,
deploying them to subscribers who abandon their shopping carts. These consumers have shown an
interest in specific products, and the abandoned cart Aimtell campaign leverages that interest
to encourage action. The cart abandonment automated Aimtell campaign has been successful for the
brand by bringing interested consumers back to finish their purchases.

A sample abandoned cart Aimtell

Aimtell Audience Segmentation Helps Target Consumers Interested In Specific
Item Categories

Aimtell allows for detailed audience segmentation, a feature leveraged by the
ecommerce retailer to deploy targeted messaging to defined segments to encourage specific
actions. Consumers are grouped based on the pages they viewed on the website, such as
certain types of clothing, sale items or new arrivals. The brand deploys targeted and
segmented re-engagement Push Notifications encouraging consumers to view specific SKUs or to
check out what is new in stock for categories they have shown interest in.

The combination of triggered Push Notifications plus these segmented campaigns
helped the brand generate nearly 90,000 clicks and over $130,000 in sales in three months.

A/B Testing Of Aimtell Messaging Provides Insight Into What Messaging
Resonates With Consumers Across All Channels

Aimtell encourages A/B tests to help determine consumer preferences. For
example, the ecommerce retailer tested two different icons within Push Notifications. As
a result of this test, the retailer discovered that product images were more engaging
than an image of a woman’s face. These valuable insights reveal what consumers are
engaging with and can help inform decisions for what to include in future Push
Notifications.