Most shoppers do not buy on their first visit, and push notifications give a store a way to bring them back. An ecommerce clothing retailer added Aimtell to reach people who had already done something on its site, like adding items to a cart or viewing certain product pages.
$130,000 in sales in three months
In the three months after launching Aimtell, the retailer’s triggered and segmented pushes brought in nearly 90,000 clicks and more than $130,000 in sales.
The retailer knows exactly how much revenue each campaign earned because it turned on conversion tracking. That also lets it compare campaigns and see which ones sell the most.
Two triggered campaigns bring in steady revenue
Two automated campaigns earned a steady share of that $130,000.
The first is a welcome push, sent the moment someone subscribes. It asks for an early next step, like sharing an email address, while the subscriber is already paying attention.
The second is an abandoned cart push, sent to subscribers who leave items in their cart. These shoppers have already picked products, and the push brings many of them back to finish the order.
Segments by product category
The retailer groups subscribers by the pages they viewed, such as a clothing category, sale items or new arrivals. Each group gets pushes about specific products, or new stock in the categories they looked at.
The triggered pushes and these segmented campaigns together brought in nearly 90,000 clicks and more than $130,000 in three months.
An A/B test on the icon
The retailer A/B tested two icons: product images and a photo of a woman’s face. The product images got more engagement, so that is what it now uses in future pushes.