It’s that time of year again, believe it or not: time to start prepping your ecommerce store for the holiday season. It may seem early, but the truth is that not only are people starting their shopping earlier and earlier, but you also need to give yourself adequate time to prepare your store for the busiest shopping season of the year.
Just how busy are ecommerce sites during the holidays? Research from last year shows that over 20% of total retail sales occurred during the holiday season, which is a 17% increase from the year before. This trend is expected to continue this year, as we have followed along this track consistently (with the exception of the recession of 2009).
Revenue from ecommerce holiday sales is expected to hit a staggering $129 billion this year. That’s right. Billion. We’re guessing you’d like your ecommerce store to be a part of this impressive figure.
It goes without saying that there is a lot involved in holiday season preparation. We won’t get into this per say (see this Shopify guide if you want some tips on how to prep your store for the season), but instead we want to focus on how you can best boost your sales through the use of web push notifications.
This is a crucial time for ecommerce businesses and we want to help you make the most out of this busy season. Here are 6 great ways to boost your holiday sales with web push.
Sending a welcome notification is something you should be doing at all times of the year, but it is worth mentioning within the context of the holiday season because you are likely to get a large chunk of new subscribers during this time.
Research suggests that nearly 75% of shoppers will shop at a new store at some point during the holiday season. It is in your best interest to speak directly to these new users to hopefully turn them into customers. Don’t just thank a user for subscribing to your notifications, but instead immediately prove the value of your notifications by sending a welcome notification that contains a coupon.
Because the user landed at your site they are likely already interested in your brand and your products. An intro coupon code may be just what they need to make the jump into becoming an actual customer.
If you’ve already got a healthy list of subscribers, consider developing campaigns that will grab their attention and get them thinking about the holiday season. Remember, this time of year is different from any other. You want to get your customers not just in the mood to shop- but in the holiday mood to shop. How should you go about this? There’s a few things you can do.
The above example is a great way to get people thinking about the holidays. Only 76 days until Christmas? It’s time to start shopping! Use this as a way to get people to view your new holiday collection (if you’ve got one) or simply a selection of items that you have designated as solid gift options.
If you run a blog, you may also consider creating a gift guide or similar piece of content and advertising it via web push. All of this is reminding your subscribers that it’s the holiday season and that you are a great destination for their shopping needs.
This holiday season, make sure you don’t forget about your loyal customers. A lot of attention is focused on grabbing new customers, but the reality is that a lot of your revenue is likely to come from existing, loyal customers of yours.
Existing customers spend 31% more and are 50% more likely to try new products. Make sure you create several campaigns that target this segment of your subscribers. Consider sending them exclusive deals, early access to sales, or send them personalized product recommendations. This effort is sure to pay off in terms of revenue, and will also continue to keep these customers happy, which is crucial for them remaining loyal to your brand.
Another key to boosting your holiday sales is to re-engage those subscribers of yours that have purchased with you in the past. The fact is, there is an enormous amount of competition in the ecommerce industry and a user may simply forget about your brand. It is your job to remind them of who you are as well as why they shopped with you in the past.
With this notification you are not only reminding a user of your brand but also what it is you sell. This may spur the user to either repurchase the item they bought last year, or browse and see what new products you have available this year. Either way, you’re greatly increasing your odds that this user will make the smart decision to purchase from you again.
This may sound obvious, but you absolutely should use web push notifications to advertise your sales. Web push shines with time sensitive alerts such as these, and they will be a major help for boosting your sales. Again, keep in mind that you are not the only store vying for a user’s attention. It can be easy to get lost in the shuffle and customers can easily forget about you if you aren’t effectively engaging them and staying present in their mind. Web push is one of the best ways to do this, as your messages deliver in real time and aren’t in danger of getting lost in a crowded inbox or timeline.
If you are running a limited time sale or flash sale, keep in mind you can set a custom expiration time for your notifications. If a user doesn’t look at their computer or mobile device before the expiration time, they won’t ever see the notification.
Finally, there are a variety of product-focused alerts you can send to help boost your holiday sales. Of course there are abandoned cart alerts, which are incredibly helpful during all times of year. Even though revenue increases during the holiday season, cart abandonment rates also stay incredibly high, in part because customers are shopping around for the best deals. Research shows 97% of users look for special offers or deals before making a purchase online.
Keep up with your abandoned cart alerts during this season, but consider other product alerts to help further boost your sales. With Aimtell, it is easy to send personalized notifications about specific products a user has shown interest in. Two main types of messages you may consider sending are price change alerts and back in stock alerts.
Inventory changes a lot during this time of year, but you can’t expect all of your customers to monitor your site daily. Instead, alert them via web push about changes they should be aware of. Consider sending low inventory alerts as well, which instill a sense of urgency and are sure to boost your conversions.
The holidays are right around the corner. Customers are already getting in the shopping mindset, and you want to be ready and waiting when they officially start making their holiday selections. It may feel daunting to compete with other holiday advertisements, but web push makes it easy to stand out from the competition.
By creating a variety of web push campaigns you can effectively target all of your subscribers- including new users to your site, loyal customers, and prior customers who haven’t shopped with you in a while. Sending personalized, relevant notifications ensures you will boost your sales even more during this busy time of year.
As always, let us know your thoughts down in the comments or send us an email.
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