Personalize Your Push Opt-In Experience: New Custom Prompt Features

Web push notifications are a powerful tool, but the real magic happens when you tailor them to your brand and your audience. That’s why we’ve rolled out two exciting updates to our custom opt-in prompt capabilities, designed to help you drive more relevant engagement from the very first interaction. Let’s get into it! 

Interest-Based Categories For Smarter Segmentation

Interested in discovering what a subscriber wants to hear from you? It’s now easier than ever to gather that information with the use of interest-based categories.

Our latest update lets you add category options to your custom prompt, allowing subscribers to choose what they’re most interested in right up front. Their selections are automatically saved as custom attributes, making it easier than ever to:

  • Build audience segments from day one.
  • Send more relevant, personalized push campaigns.
  • Improve performance by giving users exactly what they ask for.

Of course, as your subscribers engage with your site and messages, you’ll continue collecting valuable behavioral data, but this update gives you a head start. It’s a fast, user-friendly way to begin crafting tailored experiences that boost click-throughs and reduce opt-out risk.

Plus, you can set this up just by toggling the ‘categories’ switch on when building your custom prompt. Check out our documentation to learn more. 

Add Custom Colors For Brand Consistency

We’ve also made it easier to match your opt-in prompt to your site’s data-ignorestyle with support for hex codes. Now you can fully customize your prompt’s text and button colors right in the dashboard.

Whether you’re reinforcing your brand or just making your prompt stand out, this small visual tweak helps create a cohesive experience from the first touchpoint. No developer needed.

Try it out today and give your prompt a polished, on-brand look in seconds. Review our documentation to learn more.

Wrapping Up

These features are live now, so head to your dashboard today to give them a try. From gathering valuable subscriber preferences up front to keeping your branding on point, these updates make it even easier to create a more personalized, visually cohesive experience from the very first interaction.

New to Aimtell? Now’s the perfect time to get on board. Sign up for a free 14-day trial or book a personalized demo to discover how Aimtell can best suit your business needs.

For more updates, insights and tips, visit our blog or explore our guides collection.

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Tags: aimtell, digital marketing, product feature, web push notifications.
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