4 Powerful Ways Ecommerce Sites Can Use Web Push Notifications To Boost Sales

DJ Swanepoel wrote this on March 30, 2016

You’ve fought hard to drive visitors to your website. Encouraging them in every way possible to make a purchase or at least sign up for your newsletter.

But what do you do about those people who stop engaging with your business?

What do you do about those who never signed up for your newsletter and haven’t returned to your website to make that purchase?

Simple. You re-engage them with website push notifications.

In this article we are going to cover 4 powerful ways you can use website push notifications to drive visitors back to your site and ultimately boost sales.

Tip: New to website push notifications? Check out our 1 minute explainer first : https://www.youtube.com/watch?v=BHo16J3gZfo

1. Send Notifications Based On Past Actions

Over the past few years the term “actionable insights” has begun gathering quite a fair amount of attention. While the term may sound quite impressive - actionable insights simply means that the information you are gathering on your website can be directly used in your marketing or advertising efforts.

One of the beauties of some web push notification platforms - such as Aimtell - is that it automatically tracks visitor activity for you. This not only includes geo-location and visit date, but also includes things such as page views and items purchased. And all of these "insights" can be sliced and diced to help you create a more specific target for your next push.

So when preparing your next web push notification considers breaking down your target segment into a couple more narrow niches and sending specific promotions.

For instance, you could create a segment of all users who purchased a certain product of yours and send them a notification to buy a similar product.

If you haven't had many users purchase the product then instead of just targeting all previous customers you could segment all visitors who visited a specific page, say “yoursite.com/timetravel” and send them the notification.

2. Automated Notifications - No Recent Visits

Another excellent method of using push notifications to drive back visitors to your website is by combining those actionable insights with the power of automation.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. - Bill Gates

As an example, you could create a push notification campaign that is scheduled to run once a week and targets and sends a notification to anyone who has not been to your website in more than 10 days.

If the individual receives the notification and clicks it, they are automatically removed from that segment since they’ve visited your website in less than 10 days. If the individual ignores your notification, they will receive it again next time your automated campaign runs.

3. Abandoned Shopping Cart Notifications

It might be a hard stat to swallow, but it’s the reality – abandoned carts are going to happen.

75% of all online shopping carts - around $4 trillion worth of merchandise - was abandoned last year

Fortunately there are several e-commerce platforms (like Shopify’s premium versions) that allow you to automatically send emails to re-engage customers who filled out their contact information but then did not complete the order.

But what if you don’t have the premium version?

Or what if the visitor abandoned the cart before they even filled out their contact information?

Fortunately website push notifications can come to the rescue.

With event based notifications you can create custom campaigns to send notifications to any individual who has subscribed to your website, began the checkout process but then left your website.

You can then have a notification automatically go out to this individual after X amount of time, perhaps with a promo or discount, driving them back to your site.

4. Shipment Notifications

While understandably more of an indirect method to boost sales, shipment notifications are another fantastic way not only to increase site traffic but increase overall customer experience.

Why haven’t we seen this more often you might ask?

Well simply put, prior to website push notifications the only companies that were able to send shipment push notifications were those that had a mobile app. Therefore the only companies that would do this were large retailers such as Amazon.

However, with the birth of website push notifications – these type of notifications can now be integrated into any website without too much effort! No mobile apps required.

And with Aimtell’s extended integrations – this is often all completely ready from the start. All you need to do is tweak the message you want and hit activate.

Wrapping Up

So, there you have it. 4 great ways to use website push notifications to drive back visitors and boost sales.

Understandably some of these techniques may seem a bit advanced if you aren't familiar with website push notifications yet, but don't have that frighten you. Web push notifications are a fantastic new re-engagement tool for all websites and you can get started with just the basics within minutes at https://aimtell.com

As always, if you have any questions feel free to leave a comment below.

About The Author DJ Swanepoel is the Founder & CEO of Aimtell who loves all things tech. He enjoys coding, chess, tennis and the competitive side of life.