Marketing trends may come and go, but the desire to boost web traffic will always be there. Whether you are a new site needing to spread the word about your business or an established brand that is looking to increase your customer base, an increased amount of web traffic can help you accomplish your goals. Targeted traffic in particular can ensure your web visitors turn into customers. Here are some of the best ways to boost web traffic in 2017.
You already know the importance of social media, but you might not realize just how important it can be, especially for new websites or brands. A large portion of time that people spend online is dedicated to social media. For this reason alone, it is crucial that you develop a presence where you know your audience is going to be. Once users find you via social media, they can easily click over to your website to learn more about your brand or to make a purchase.
As for the type of content you should be posting, contests and giveaways are a great way to engage your audience and boost your traffic at the same time. Be sure to include rules that involve users tagging their friends in order to introduce your brand to a new audience. With these new followers will come more traffic to your website, and coupled with the recommendation from a friend, these users are more qualified leads than just your average web user.
There is a lot more to social media than just creating an account and posting content. Social media ads give you a lot of options for advertising to both new and existing customers. There are numerous targeting options that ensure your ads are being seen by the right people.
Retargeting is a great method for increasing web traffic, as seen in the ad example above. We’ve discussed retargeting in the past, and we still stand behind it as one of the best marketing methods out there. Combined with the popularity of social media, it is a great way to boost relevant traffic to your website.
But wait, there’s more! Don’t stop your social media at just your profiles or your advertisements. Reaching out to influencers who are relevant to your industry is another great way to boost web traffic. Be sure to take the time to find the right influencers who have a target audience similar to your own in order to ensure the increased traffic is actually beneficial.
It’s true that having a blog can help boost your site traffic. Not only does this give you additional content to post to social media, it also gives you the chance to rank on search engines for certain keywords (more on that next). A blog is a great way to present your audience with relevant content that will, hopefully, inspire existing users to purchase from your brand and help draw in new users to your website. Be sure to incorporate quality visuals in order to boost the “shareability” of your content. When possible, create either infographics or videos, which are some of the most highly viewed and shared pieces of content on social media. The more shares your content gets, the higher your web traffic will go.
Just like with social media, don’t just stay focused on your own blog. Reach out to other bloggers or content websites and either submit a guest post or ask for someone to write a guest post for you. These posts will get your content in front of a new audience and results in backlinks, both of which will help improve your web traffic.
When you think of boosting web traffic, keyword research and keyword advertising probably comes to mind. However, you might not think to target long-tail keywords. These keywords are several words in length, making them far more specific than a broad single word search (for example, searching for “comfortable shoes for trail running” vs. searching for “sneakers”).
Searching for “sneakers” will result in far more search results, but searching for “comfortable shoes for trail running” will result in much more relevant search results. Long-tail keywords are much easier to rank for, as there is less competition, but results in more qualified users who are more likely to visit your website and actually make a purchase. And, better yet, the majority of searches that people perform involve long tail keywords, as you can see in the Search Demand Curve chart above. Keep in mind this is true for desktop as well as mobile users, which is important as selling on mobile continues to increase in popularity.
By targeting long-tail keywords, you will get a boost in relevant traffic to your website. Keep in mind that simply increasing your traffic is not enough to ensure success. If your bounce rate is incredibly high, the increased traffic really isn’t beneficial. By investing your time and energy in efforts such as these, you will end up with increased traffic that is actually beneficial to your overall business.
Competitor research is a top strategy for numerous marketing ventures. The same goes for trying to increase web traffic. By taking a look at a successful competitor of yours, you can see where your brand and your website might be falling behind. Perhaps your content is of lower quality, your social media is less unique, or your website is poorly designed. Don’t leave that up to guesswork, though! Instead, use a tool like BuzzSumo to track the performance of content from your competitors. You can input any domain and see how their content is performing via social media. You will be able to see how many shares their content is receiving via Facebook, Twitter, LinkedIn, and others. With this data, you can create similar pieces of content that are likely to also perform well with your audience and generate a lot of traffic.
In addition to researching content, you can also use a keyword tool such as SEMrush to research your competition and see how well they are ranking on search engines. You may realize they are outranking you on certain keywords or that they are ranking for keywords that you had not even considered. With this info you can begin creating new content to rank for certain keywords that your competitors use in order to try and capture some of their traffic or simply increase your own.
Keep in mind you can also use BuzzSumo to search for keywords to find what the most shared content is containing those keywords. This info can help give you ideas for the type of content you should be creating so that it won’t just rank well but will also perform well with your audience.
Finally, you should absolutely consider implementing web push notifications in order to boost your web traffic. Not only are these notifications easy to set up and send, they also give you numerous segmentation and automation opportunities. Because they deliver to both desktop and mobile devices regardless if a user is at your website, or even using a browser at all, they are a perfect tool for increasing your website traffic.
Consider setting up a repeating notification that sends once a week to any user that hasn’t been to your website in a week. The simple reminder (as seen in the above example) is sure to recapture some of your existing users. Coupled with some sort of incentive, such as a coupon code, you’ll see even better results. Read our article here for how to track the success of your notifications, and read more here if you are interested in using push notifications to increase sales.
There you have it! When you start developing your own strategy to boost your traffic, keep in mind that you should be in search of relevant traffic that will actually result in conversions. Utilizing the methods we detailed above, you’ll be well on your way to more site traffic and more conversions. Did we forget to mention anything? Be sure to comment below or send us an email.
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