Automation is no longer a cool futuristic term or tactic reserved for large companies with massive budgets. There are endless amounts of marketing automation tools that can help businesses of all sizes stay on top of marketing, lead management, social media, and more.
A lot of marketers feel like getting started with automation is more trouble than it’s worth. I mean after all, aren’t you part of a team that handles marketing? Can’t you just continue handling everything on your own? To a certain extent, sure, but if you want to grow, automation is one of the best ways to go. This doesn’t mean that you sit back and put your feet up while these programs handle every aspect of your marketing, but rather, it allows you to save valuable time that you can put into other crucial areas that can’t be automated- such as content creation.
If you have been afraid to get started with marketing automation, now is really the time to dive in and give it a try. There are plenty of services out there that make it easy for anyone (seriously- anyone!) From retargeting, to email, lead scoring, web push, and more, here are 10 marketing automation tools you need in 2019.
Retargeting is one of the most powerful marketing tactics out there. We’ve discussed it in detail in the past, as we really do believe it is one of the best ways to improve web traffic and boost conversions. You can easily automate your retargeting ad efforts with a tool like Adroll. Best of all, with Adroll you can set up retargeting campaigns that display both on the web and social media.
Adroll is really easy to get set up with and offers tons of guidance when it comes to uploading your ads- including what sizes they need to be, what type of caption information you can include, descriptions of various ad placements, and a lot more. Their tracking code is easy to install at your website so that you can get started as quickly as possible.
If you run an ecommerce store, you can also take advantage of their dynamic retargeting in order to display personalized ads that display specific products a user has looked at on your website. It’s a great way to improve the effectiveness of your retargeting campaigns and boost conversions. Include something like a discount code to really see some excellent results.
There is absolutely no reason to let interested users leave your website without a trace. Retarget them and bring them back to your website and edge them closer towards converting. All through the power of automation!
Email marketing is still an effective way to engage your audience, and a tool like Constant Contact can help you create some really gorgeous looking emails and set up some cool automation. Their easy to use interface and affordable pricing makes it a great option for anyone, but in particular small businesses that want to start quickly and easily.
Their drag and drop editor also comes complete with tons of templates that span a variety of industries, giving you easy access to visually appealing emails without having to hire your own graphic designer. These emails can then be set up to automate based on a variety of factors. Send automatic welcome emails, set up an autoresponder, or even run a Facebook promotion to help increase your followers on the social media platform.
There’s no denying the popularity of email. By automating some of your campaigns, you are sure to save tons of valuable time.
We all know the value of leads, but keeping track of them is no easy task. If you have in place numerous lead generation efforts, you will seriously benefit from a tool like LeadSquared that can track all of your leads in one place and help you nurture them along the buyer’s journey. Track leads here that you generate from your website, email marketing, live chat, social media, and even phone calls, all in one place.
LeadSquared is a pretty complete marketing automation tool that will help you with sorting your leads. You can also use this tool to create landing pages for capturing leads, set up automated email campaigns to help nurture your leads, and set up automated lead scoring efforts. All leads aren’t created equal, and LeadSquared can help you determine which leads are more qualified and closer to converting vs. those not as far down your sales funnel.
We all know how time consuming it can be to generate various captions for social media posts. Not to mention that after generating the caption, you also have to take the time to schedule the posts. It’s a time consuming process, but a necessary one if you really want to nail your social media marketing. Thankfully, you can rely on a tool like MeetEdgar to automate and handle all of that tedious work!
Once you start using Meet Edgar you can start inputting content that you’d like to share on social media. Currently, you can automate posting to Facebook, Twitter, Instagram, and LinkedIn. Simply upload the content and tag it with the appropriate category (which you set up yourself). Meet Edgar will shuffle through your various categories and handle posting your content along with unique captions and according to a schedule that you determine.
We love how easy this tool is, it is a must for anyone that is struggling to keep up with the demands of having active social media platforms. Using Meet Edgar will allow you to dedicate more time to other social media efforts like engaging with your audience.
Pardot is another complete marketing automation platform that we really like. Created by Salesforce, Pardot gives you the ability to really supercharge and automate various aspects of your marketing- including email marketing, lead nurturing, social media marketing, and a lot more.
This is a great automation tool if your company is on the larger side and needs a powerful automation platform to handle all of your various marketing efforts. Pardot easily integrates with your CRM and comes complete with a lot of detailed reports that will help you better understand how your various marketing efforts are actually performing.
Pardot is on the pricier side, but it is a worthwhile investment if you are struggling to keep up with all of your various marketing and sales initiatives. If you are serious about amping up your efforts and boosting your sales, Pardot can help you do so.
If you are in search of a full service marketing automation platform, but have a smaller business and don’t have the budget for a larger tool like Pardot, Ontraport is an excellent option for you. Ontraport helps you automate a wide variety of important marketing tactics like email marketing, digital ads, lead scoring, and even SMS marketing.
What we really like about Ontraport is their ability to help track and incorporate any offline marketing efforts you might be engaging in in order to give you a more complete profile of your marketing and its effectiveness. Ontraport is all about efficiency and helping you scale your business the quickest way possible.
Their robust insights help you decide what is working and what isn’t, and you can easily make the appropriate changes to meet your marketing goals. Set up split tests to help you improve over time. Ontraport will help you with all of this- and all from an easy to use platform.
IFTTT (which is short for If This, Then That) is a great free tool that can help you with automating various social media marketing efforts. IFTTT works by creating a variety of unique ‘recipes’ that trigger various actions. For example, you could set up a recipe that will automatically tweet out all of your Instagram posts as native looking tweets.
Not only will this save you the time of having to post to both platforms yourself, it optimizes the process by ensuring the post looks its best. Anyone can link their Twitter and Instagram accounts, but IFTTT helps that connection run more smoothly. By optimizing each post for the appropriate platform, you are sure to improve your social media engagement rates.
There are tons of recipe options out there- from simple ones, to the more complex. It is definitely something that brands of all sizes should look into since it will not require any more of your marketing budget. You can’t go wrong with that!
One of the other time consuming parts of social media is social monitoring. Trying to keep on top of every mention of your brand can take a seriously long time, and doing it on your own can result in some posts or comments easily slipping through the cracks. A tool like Mention automates that process for you so that you can focus all of your time on engaging and responding to posts instead of taking time to find them.
Mention can also help you find relevant influencers in your industry. Influencer marketing has become one of the hottest digital marketing trends the last few years, making this a great service offering to take advantage of. By automating the search process of finding the best influencers, you can focus your time on crafting successful influencer marketing campaigns, giving you a much better chance of being successful with your efforts.
Mention tracks just about everything- including social media posts, forum mentions, blog posts, and a lot more. Make sure no mention of your brand goes unnoticed by automating your monitoring efforts.
Referral marketing is another powerful marketing tactic that brands of all sizes should take advantage of. Ambassador is a program that makes it easier than ever by automating a lot of the referral management process. Deciding to implement a referral program may be an easy decision, but managing and tracking referrals once they start pouring in can get difficult fast. Ambassador makes it easy to automate this process, ensuring it can successfully scale over time.
Ambassador also makes it easy to optimize your program by testing out various rewards to see what your audience likes. Offer rewards in the form of cash, points, credits, or even gift cards, and see what works best.
Referral marketing is one of the most effective forms of marketing. Don’t just sit back and cross your fingers hoping your best customers will recommend you to their friends and family. Kick start the process by setting up a referral program!
Finally, you have a lot of automation opportunities when it comes to web push notifications. These notifications deliver to your audience both on desktop and mobile devices. They also allow you to send highly segmented and personalized campaigns to accomplish a wide variety of marketing goals.
Our triggered campaigns are easy to set up and allow you to set up a campaign once that will trigger automatically going forward once the appropriate conditions are met. Retarget abandoned carts, alert users when their item ships, set up an RSS feed, and more.
You can also set up other recurring or automated campaigns based on other factors. Set up a welcome notification, for example, to automatically welcome each new subscriber that you gain. Turn this welcome notification into a drip campaign to help introduce the subscriber to your brand and get them perform a desired action. You can also set up recurring notifications that retarget users who haven’t visited your website in a while.
These automated efforts will help improve your customer satisfaction and keep a steady stream of traffic headed to your website. Web push gives you a great opportunity to directly engage your audience. By automating a lot of your notifications, you can scale your efforts efficiently as your accrue more subscribers.
Marketing automation will not just save you time, it will also help you improve and scale your marketing efforts. It’s pretty much a slam dunk for marketers who are looking to take things to the next level. Automation exists for just about any aspect of marketing, and these tools make it easier than ever.
What are your favorite marketing automation tools? Where do you find they help you the most? Let us know by sending us a message!
Looking to get started with web push notifications? Get started for free with Aimtell, or learn more about web push by reading our Beginner’s Guide.
abandoned carts, automation, content strategy, digital marketing, marketing automation.